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Modifying Conjoint Methods to Model Managers' Reactions to Business Environmental Trends · Study

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ArticleModifying Conjoint Methods to Model Managers' Reactions to Business Environmental Trends

Harmen Oppewal2000

Article2000

Modifying Conjoint Methods to Model Managers' Reactions to Business Environmental Trends

Harmen Oppewal · Jordan J. Louviere · Harry J.P. Timmermans

21 citations·0/0 files stored·Journal of Business Research

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Consumer Market Behavior and Pricing Decision-Making and Behavioral Economics Economic and Environmental Valuation

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References

1972Conditional logit analysis of qualitative choice behavior 1978Conjoint Analysis in Consumer Research: Issues and Outlook 1990Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice 1983A Logit Model of Brand Choice Calibrated on Scanner Data 1983Design and Analysis of Simulated Consumer Choice or Allocation Experiments: An Approach Based on Aggregate Data 1985Discrete Choice Analysis 1996Decision-Making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets 1994Managerial Representations of Competitive Advantage

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2007Discretionary Expenditure and Tourism Consumption: Insights from a Choice Experiment 2017Seduced into collaboration: A resource-based choice experiment to explain make, buy or ally strategies of SMEs 2014Store managers – the seismographs in shopping centres

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Year2000

Typearticle

Published2000-12-01

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations21

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/s0148-2963(99)00025-9

openalex_workW1585447029

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