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Modifying Conjoint Methods to Model Managers' Reactions to Business Environmental Trends
16 references·4 citing·39 second hop
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References

  • 1972Conditional logit analysis of qualitative choice behavior14,281 cited
  • 1978Conjoint Analysis in Consumer Research: Issues and Outlook3,184 cited
  • 1990Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice2,692 cited
  • 1983A Logit Model of Brand Choice Calibrated on Scanner Data1,806 cited
  • 1983Design and Analysis of Simulated Consumer Choice or Allocation Experiments: An Approach Based on Aggregate Data1,397 cited
  • 1985Discrete Choice Analysis1,362 cited
  • 1996Decision-Making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets1,223 cited
  • 1994Managerial Representations of Competitive Advantage735 cited
  • 2014Discrete Choice Analysis640 cited
  • 1983Design and Analysis of Simulated Consumer Choice or Allocation Experiments: An Approach Based on Aggregate Data567 cited
  • 1983A Logit Model of Brand Choice Calibrated on Scanner Data (Логистическая модель выбора бренда, откалиброванная на панельных данных сканированных штрих-кодов покупок)547 cited
  • 1991Experimental analysis of choice435 cited
  • 1988Analyzing Decision Making410 cited
  • 1983State of the Art—Encoding Subjective Probabilities: A Psychological and Psychometric Review350 cited

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1995
Has Power Shifted in the Grocery Channel?
290 cited
  • 1994Experimental analysis of choice271 cited
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    • 2007Discretionary Expenditure and Tourism Consumption: Insights from a Choice Experiment91 cited
    • 2017Seduced into collaboration: A resource-based choice experiment to explain make, buy or ally strategies of SMEs31 cited
    • 2013Determinants of franchise conversion: a franchisee perspective25 cited
    • 2014Store managers – the seismographs in shopping centres17 cited