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Do Millennial generation's wine preferences of the “New World” differ from the “Old World”?
15 references·15 citing·43 second hop
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References

  • 1993An Empirical Pooling Approach for Estimating Marketing Mix Elasticities with PIMS Data1,131 cited
  • 2007Regional brand image and perceived wine quality: the consumer perspective288 cited
  • 2006Wowing the millennials: creating brand equity in the wine industry231 cited
  • 2006Market segment analysis to target young adult wine drinkers210 cited
  • 2007Is there a market for functional wines? Consumer preferences and willingness to pay for resveratrol-enriched red wine167 cited
  • 2009An international comparison of retail consumer wine choice164 cited
  • 2000Hedonic prices for Spanish red quality wine162 cited
  • 2006Spanish wine consumer behavior: A choice experiment approach132 cited
  • 2005Influence of purchase place and consumption frequency over quality wine preferences125 cited
  • 2009Consumer preferences of wine in Italy applying best‐worst scaling120 cited
  • 2011Generation Y as young wine consumers in New Zealand: how do they differ from Generation X?106 cited
  • 2010Appellation as an indicator of quality100 cited
  • 2011Generation Y and sparkling wines: a cross‐cultural perspective98 cited
  • 2011How strong and generalisable is the Generation Y effect? A cross‐cultural study for wine93 cited
  • 2008

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Wine origin and organic elaboration, differentiating strategies in traditional producing countries
91 cited

Cited by

  • 2013Online, face-to-face and telephone surveys—Comparing different sampling methods in wine consumer research419 cited
  • 2020Examining the effect of potential tourists’ wine product involvement on wine tourism destination image and travel intention106 cited
  • 2020Generational cohort theory and wine: analyzing how gen Z differs from other American wine consuming generations105 cited
  • 2018Millennial consumers’ wine consumption and purchasing habits and attitude towards wine innovation83 cited
  • 2011Generation Y's perception of wine and consumption situations in a traditional wine‐producing region79 cited
  • 2020Consumers’ Preferences for Wine Attributes: A Best-Worst Scaling Analysis78 cited
  • 2017Consumer preferences for wine attributes in an emerging market62 cited
  • 2013Generation Y, wine and alcohol. A semantic differential approach to consumption analysis in Tuscany61 cited
  • 2019Differences among baby boomers, Generation X, millennials, and Generation Z wine consumers in Lebanon59 cited
  • 2021Labelling environmental and terroir attributes: Young Italian consumers’ wine preferences55 cited
  • 2019Risk and benefit perceptions related to wine consumption and how it influences consumers’ attitude and behavioural intentions in India49 cited
  • 2021Born digital: Is there going to be a new culture of digital natives?44 cited
  • 2019An emotion-based typology of wine consumers40 cited
  • 2014Customer value perception: cross-generational preferences for wine40 cited
  • 2020Italian millennials' preferences for wine: an exploratory study38 cited