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Importance of Brand Personality To Customer Loyalty: A Conceptual Study
16 references·1 citing·40 second hop
Importance of Brand Personality To Customer Loyalty: A Conceptual Study (2011)Importance of Brand Personality To Custom…Building consumer–brand relationship: A cross‐cultural experiential view (2006)Building consumer–brand relat…Product personality and its influence on consumer preference (2005)Product personality and its i…When Good Brands Do Bad (2004)When Good Brands Do BadThe Loyalty Effect (2001)The Loyalty EffectMarketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…How Personality Makes a Difference (2000)How Personality Makes a Diffe…Whence Consumer Loyalty? (1999)Whence Consumer Loyalty?A Communication-Based Marketing Model for Managing Relationships (1998)A Communication-Based Marketi…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Building Strong Brands (1995)Building Strong BrandsConceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Measuring Customer Satisfaction: Fact and Artifact (1992)Measuring Customer Satisfacti…Linking service quality, customer satisfaction, and behavioral intention. (1989)Linking service quality, cust…Self concept and product choice: An integrated perspective (1988)Self concept and product choi…Self-Concept in Consumer Behavior: A Critical Review (1982)Self-Concept in Consumer Beha…Multivariate Analysis of Brand Loyalty for Major Household Appliances (1973)Multivariate Analysis of Bran…Studying the Relationship between Brand Personality and Customer Loyalty: A Case Study of Samsung Mobile Phone (2016)Studying the Relationship bet…Pragmatics of Human Communication (1975)Consumer Research and Semiotics: Exploring the Morphology of Signs, Symbols, and Significance (1986)Price and Advertising Signals of Product Quality (1986)Communication and Control Processes in the Delivery of Service Quality (1988)Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration (2001)Measures of Perceived Interactivity: An Exploration of the Role of Direction of Communication, User Control, and Time in Shaping Perceptions of Interactivity (2002)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Possessions and the Extended Self (1988)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)A Theory of Social Comparison Processes (1954)The Presentation of Self in Everyday Life. (1956)Self-efficacy: Toward a unifying theory of behavioral change. (1977)Dimensions of Brand Personality (1997)The Commitment-Trust Theory of Relationship Marketing (1994)Is That Car Smiling at Me? Schema Congruity as a Basis for Evaluating Anthropomorphized Products (2007)Exploring customer brand engagement: definition and themes (2011)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Comparative fit indexes in structural models. (1990)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Developing and validating a multidimensional consumer-based brand equity scale (2001)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)SERVQUAL revisited: a critical review of service quality (1996)Tourism image, evaluation variables and after purchase behaviour: inter-relationship (2001)Performance-only measurement of service quality: a replication and extension (2002)The Company and the Product: Corporate Associations and Consumer Product Responses (1997)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Talk of the Network: A Complex Systems Look at the Underlying Process of Word-of-Mouth (2001)Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach (2007)
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References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1999Whence Consumer Loyalty?7,319 cited
  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
  • 1997Dimensions of Brand Personality5,056 cited
  • 1995Building Strong Brands4,432 cited
  • 1982Self-Concept in Consumer Behavior: A Critical Review3,659 cited
  • 2004When Good Brands Do Bad1,552 cited
  • 2001The Loyalty Effect1,406 cited
  • 1998A Communication-Based Marketing Model for Managing Relationships1,236 cited
  • 1989Linking service quality, customer satisfaction, and behavioral intention.935 cited
  • 1992Measuring Customer Satisfaction: Fact and Artifact706 cited
  • 2000How Personality Makes a Difference684 cited
  • 1988Self concept and product choice: An integrated perspective538 cited
  • 2006Building consumer–brand relationship: A cross‐cultural experiential view462 cited
  • 1973Multivariate Analysis of Brand Loyalty for Major Household Appliances461 cited
  • 2005Product personality and its influence on consumer preference

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355 cited

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  • 2016Studying the Relationship between Brand Personality and Customer Loyalty: A Case Study of Samsung Mobile Phone14 cited