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Dimensions of advertising attitudes
16 references·5 citing·39 second hop
Dimensions of advertising attitudes (2005)Dimensions of advertising attitudesAffective and Cognitive Antecedents of Attitude Toward the Ad: A Conceptual Framework (2022)Affective and Cognitive Antec…An Analysis of the Portrayal of Gender Roles in Turkish Television Advertisements (2003)An Analysis of the Portrayal …Advertising Attitudes and Advertising Effectiveness (2000)Advertising Attitudes and Adv…Here's the Beef: Factors, Determinants, and Segments in Consumer Criticism of Advertising (1993)Here's the Beef: Factors, Det…Cultures and Organizations: Software of the Mind. (1993)Cultures and Organizations: S…Assessing the Cross-National Applicability of Consumer Behavior Models: A Model of Attitude Toward Advertising in General (1993)Assessing the Cross-National …A Cross-National Assessment of the Reliability and Validity of the CETSCALE (1991)A Cross-National Assessment o…A Cross-National Assessment of the Reliability and Validity of the CETSCALE (1991)A Cross-National Assessment o…An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)An Empirical Examination of t…Meta-Analyses of Attitudes toward Advertising by Professionals (1988)Meta-Analyses of Attitudes to…An Investigation of Factors Underlying Attitude-Toward-Advertising-in-General (1987)An Investigation of Factors U…Public Attitudes towards Advertising (1984)Public Attitudes towards Adve…Generalized and Personalized Attitudes toward Advertising's Social and Economic Effects (1982)Generalized and Personalized …Motivation, leadership, and organization: Do American theories apply abroad? (1980)Motivation, leadership, and o…Advertising in America: The Consumer View (1969)Advertising in America: The C…Modern factor analysis (1960)Modern factor analysisMillennials’ attitude toward advertising: an international exploratory study (2019)Millennials’ attitude toward …Revisiting attitude towards advertising, its antecedent and outcome: a two-stage approach using PLS-SEM (2015)Revisiting attitude towards a…Examining beliefs and attitudes toward advertising through sport among Serbian consumers (2015)Examining beliefs and attitud…How urban children process advertising message: Special reference to television advertising in Pakistan (2011)How urban children process ad…The Impact of Advertising Attitudes on the Intensity of TV Ads Avoiding Behavior (2010)The Impact of Advertising Att…Advertising as Information (1974)Social Comparison and the Idealized Images of Advertising (1991)Public Attitudes Toward Advertising: More Favorable Than You Might Think (1998)The Development and Testing of a Measure of Skepticism Toward Environmental Claims in Marketers' Communications (1998)The Defensive Consumer: Advertising Deception, Defensive Processing, and Distrust (2007)Advances in Consumer Research (2025)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Understanding Attitudes and Predicting Social Behavior (1980)INTERNET USES AND GRATIFICATIONS: A Structural Equation Model of Interactive Advertising (2005)When social media influencers endorse brands: the effects of self-influencer congruence, parasocial identification, and perceived endorser motive (2019)Attitude toward the AD as a Mediator of Consumer Brand Choice (1981)The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)Avoidance of Advertising in Social Networking Sites (2010)Understanding Interactive Online Advertising: Congruence and Product Involvement in Highly and Lowly Arousing, Skippable Video Ads (2016)Influence of social media marketing communications on young consumers’ attitudes (2017)Construct validity in psychological tests. (1955)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Comparative fit indexes in structural models. (1990)Methodological issues in cross‐cultural marketing research (1996)When Does Trust Matter? Antecedents and Contingent Effects of Supervisee Trust on Performance in Selling New Products in China and the United States (2002)Why is hospitality employees’ psychological capital important? The effects of psychological capital on work engagement and employee morale (2015)Significance tests and goodness of fit in the analysis of covariance structures. (1980)Consumer Evaluations of Brand Extensions (1990)Understanding Customer Experience Throughout the Customer Journey (2016)Economic Forces and the Stock Market (1986)The structure of negative emotional states: Comparison of the Depression Anxiety Stress Scales (DASS) with the Beck Depression and Anxiety Inventories (1995)An updated and expanded assessment of PLS-SEM in information systems research (2017)Survey of Internet users' attitudes toward Internet advertising (1999)Consumer Attitudes Toward Mobile Advertising: An Empirical Study (2004)Social media engagement behaviour: a uses and gratifications perspective (2015)The Confucius connection: From cultural roots to economic growth (1988)An Integrative Model Of Organizational Trust (1995)Hofstede's model of national cultural differences and their consequences: A triumph of faith - a failure of analysis (2002)Affective, Continuance, and Normative Commitment to the Organization: A Meta-analysis of Antecedents, Correlates, and Consequences (2002)Dimensionalizing Cultures: The Hofstede Model in Context (2011)Conservation of Resources in the Organizational Context: The Reality of Resources and Their Consequences (2017)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Predicting positive user responses to social media advertising: The roles of emotional appeal, informativeness, and creativity (2016)
this work references cited by second hop

References

  • 1993Cultures and Organizations: Software of the Mind.17,690 cited
  • 1960Modern factor analysis5,122 cited
  • 1980Motivation, leadership, and organization: Do American theories apply abroad?3,336 cited
  • 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context2,191 cited
  • 2022Affective and Cognitive Antecedents of Attitude Toward the Ad: A Conceptual Framework644 cited
  • 1993Here's the Beef: Factors, Determinants, and Segments in Consumer Criticism of Advertising620 cited
  • 1991A Cross-National Assessment of the Reliability and Validity of the CETSCALE569 cited
  • 2000Advertising Attitudes and Advertising Effectiveness471 cited
  • 1969Advertising in America: The Consumer View300 cited
  • 1987An Investigation of Factors Underlying Attitude-Toward-Advertising-in-General291 cited
  • 1993Assessing the Cross-National Applicability of Consumer Behavior Models: A Model of Attitude Toward Advertising in General287 cited
  • 1991A Cross-National Assessment of the Reliability and Validity of the CETSCALE275 cited
  • 2003An Analysis of the Portrayal of Gender Roles in Turkish Television Advertisements155 cited
  • 1984Public Attitudes towards Advertising129 cited

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1988
Meta-Analyses of Attitudes toward Advertising by Professionals
93 cited
  • 1982Generalized and Personalized Attitudes toward Advertising's Social and Economic Effects93 cited
  • Cited by

    • 2015Examining beliefs and attitudes toward advertising through sport among Serbian consumers27 cited
    • 2019Millennials’ attitude toward advertising: an international exploratory study23 cited
    • 2010The Impact of Advertising Attitudes on the Intensity of TV Ads Avoiding Behavior18 cited
    • 2011How urban children process advertising message: Special reference to television advertising in Pakistan14 cited
    • 2015Revisiting attitude towards advertising, its antecedent and outcome: a two-stage approach using PLS-SEM13 cited