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Impact of Sports Celebrity Endorsements on the Purchase Intentions of Pakistani Youth
16 references·0 citing·44 second hop
Impact of Sports Celebrity Endorsements on the Purchase Intentions of Pakistani Youth (2012)Impact of Sports Celebrity Endorsements o…Celebrity endorsement, brand credibility and brand equity (2011)Celebrity endorsement, brand …The Persuasiveness of Source Credibility: A Critical Review of Five Decades' Evidence (2004)The Persuasiveness of Source …Factors predicting the effectiveness of celebrity endorsement advertisements (2004)Factors predicting the effect…The Dual Credibility Model: The Influence of Corporate and Endorser Credibility on Attitudes and Purchase Intentions (2002)The Dual Credibility Model: T…The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs (2000)The Match-Up Hypothesis: Phys…The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands (2000)The Impact of Corporate Credi…Celebrity Endorsement: A Literature Review (1999)Celebrity Endorsement: A Lite…Matching products with endorsers: attractiveness versus expertise (1998)Matching products with endors…The Economic Worth of Celebrity Endorsers: An Event Study Analysis (1995)The Economic Worth of Celebri…The Moderating Effects of Message Framing and Source Credibility on the Price-Perceived Risk Relationship (1994)The Moderating Effects of Mes…Congruence between spokesperson and product type: A matchup hypothesis perspective (1994)Congruence between spokespers…Celebrity spokesperson and brand congruence (1990)Celebrity spokesperson and br…Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Who is the Celebrity Endorser…Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective (1985)Physical Attractiveness of th…Source factors and the elaboration likelihood model of persuasion (1984)Source factors and the elabor…Communicator physical attractiveness and persuasion. 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References

  • 1989Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process3,192 cited
  • 2004The Persuasiveness of Source Credibility: A Critical Review of Five Decades' Evidence2,203 cited
  • 1999Celebrity Endorsement: A Literature Review1,734 cited
  • 2000The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs1,322 cited
  • 1985Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective1,316 cited
  • 2000The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands1,301 cited
  • 1995The Economic Worth of Celebrity Endorsers: An Event Study Analysis934 cited
  • 1994The Moderating Effects of Message Framing and Source Credibility on the Price-Perceived Risk Relationship796 cited
  • 2011Celebrity endorsement, brand credibility and brand equity787 cited
  • 1994Congruence between spokesperson and product type: A matchup hypothesis perspective752 cited
  • 1990Celebrity spokesperson and brand congruence610 cited
  • 1979Communicator physical attractiveness and persuasion.610 cited
  • 2004Factors predicting the effectiveness of celebrity endorsement advertisements536 cited
  • 1984Source factors and the elaboration likelihood model of persuasion

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476 cited
  • 2002The Dual Credibility Model: The Influence of Corporate and Endorser Credibility on Attitudes and Purchase Intentions467 cited
  • 1998Matching products with endorsers: attractiveness versus expertise449 cited
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