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Cited by

• 2014Foundations of Social Media Marketing316 cited
• 2002The 4S Web-Marketing Mix model253 cited
• 2011The impact of E-marketing use on small business enterprises' marketing success181 cited
• 2020Characteristics of the digital marketing advantages and disadvantages146 cited
• 2020The Digital Marketing Toolkit: A Literature Review for the Identification of Digital Marketing Channels and Platforms145 cited
• 2009From Marketing Mix to e-Marketing Mix: a literature overview and classification142 cited
• 2013The influence of information and communication technology (ICT) on future foresight processes — Results from a Delphi survey139 cited
• 2006The changing digital content landscape91 cited
• 2012Antecedents and performance of electronic business adoption in the hotel industry77 cited
• 2005A Profile of Adopters and Non-Adopters of Ecommerce in SME Professional Service Firms72 cited
• 2015RESPONSIBLE MARKETING AND ADVERTISING IN GAMBLING: A CRITICAL REVIEW72 cited
• 2016Digital channels diminish SME barriers: the case of the UK65 cited
• 2005E‐business in professional SMEs: the case of New Zealand63 cited
• 2018A Taxonomy of SME E-Commerce Platforms Derived from a Market-Level Analysis