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Celebrity entrepreneurship and celebrity endorsement : Similarities, differences and the effect of deeper engagement
16 references·3 citing·49 second hop
Celebrity entrepreneurship and celebrity endorsement : Similarities, differences and the effect of deeper engagement (2009)Celebrity entrepreneurship and celebrity …The magical number 4 in short-term memory: A reconsideration of mental storage capacity (2001)The magical number 4 in short…Guidelines for the Process of Cross-Cultural Adaptation of Self-Report Measures (2000)Guidelines for the Process of…Social Capital, Intellectual Capital, and the Organizational Advantage (1998)Social Capital, Intellectual …Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness (1990)Construction and Validation o…Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Who is the Celebrity Endorser…Agency Theory: An Assessment and Review (1989)Agency Theory: An Assessment …Influence : science and practice (1985)Influence : science and pract…Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…Attitudes and Persuasion: Classic and Contemporary Approaches (1981)Attitudes and Persuasion: Cla…The Intuitive Psychologist And His Shortcomings: Distortions in the Attribution Process (1977)The Intuitive Psychologist An…Marketing Research: Methodological Foundations (1977)Marketing Research: Methodolo…Experimental and Quasi-Experimental Designs for Research (1963)Experimental and Quasi-Experi…The Psychology of Interpersonal Relations. (1958)The Psychology of Interperson…Compliance, identification, and internalization three processes of attitude change (1958)Compliance, identification, a…The Influence of Source Credibility on Communication Effectiveness (1951)The Influence of Source Credi…Attitudes and Cognitive Organization (1946)Attitudes and Cognitive Organ…Converting sporting capacity to entrepreneurial capacity: a process perspective (2021)Converting sporting capacity …Converting sporting capacity to entrepreneurial capacity: a process perspective (2020)Converting sporting capacity …No entrepreneur is an island : An exploration of social entrepreneurial learning in accelerators (2015)No entrepreneur is an island …Generalized expectancies for internal versus external control of reinforcement. 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References

  • 1963Experimental and Quasi-Experimental Designs for Research15,090 cited
  • 2000Guidelines for the Process of Cross-Cultural Adaptation of Self-Report Measures14,511 cited
  • 1998Social Capital, Intellectual Capital, and the Organizational Advantage13,741 cited
  • 1989Agency Theory: An Assessment and Review13,327 cited
  • 1958The Psychology of Interpersonal Relations.11,823 cited
  • 2001The magical number 4 in short-term memory: A reconsideration of mental storage capacity6,778 cited
  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
  • 1977Marketing Research: Methodological Foundations4,351 cited
  • 1977The Intuitive Psychologist And His Shortcomings: Distortions in the Attribution Process4,168 cited
  • 1990Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness4,022 cited
  • 1958Compliance, identification, and internalization three processes of attitude change3,817 cited
  • 1946Attitudes and Cognitive Organization3,672 cited
  • 1985Influence : science and practice3,573 cited
  • 1951The Influence of Source Credibility on Communication Effectiveness3,538 cited
  • 1981

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Attitudes and Persuasion: Classic and Contemporary Approaches
3,368 cited
  • 1989Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process3,192 cited
  • Cited by

    • 2020Converting sporting capacity to entrepreneurial capacity: a process perspective13 cited
    • 2021Converting sporting capacity to entrepreneurial capacity: a process perspective10 cited
    • 2015No entrepreneur is an island : An exploration of social entrepreneurial learning in accelerators9 cited