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Efecto del Patrocinio de la Copa América en las percepciones de Luis Vuitton: una perspectiva internacional
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Efecto del Patrocinio de la Copa América en las percepciones de Luis Vuitton: una perspectiva internacional (2009)Efecto del Patrocinio de la Copa América …The Strategic Sponsorship Process in a Non-Profit Sport Organization (2007)The Strategic Sponsorship Pro…Sponsoringwirkung auf Einstellung und Kaufabsicht (2007)Sponsoringwirkung auf Einstel…Customer Value Creation: A Practical Framework (2007)Customer Value Creation: A Pr…Understanding sponsorship effects (2001)Understanding sponsorship eff…A model of image creation and image transfer in event sponsorship (1997)A model of image creation and…How Consumers Consume: A Typology of Consumption Practices (1995)How Consumers Consume: A Typo…A Revised Product Involvement Inventory: Improved Usability and Validity (1992)A Revised Product Involvement…The Dimensionality of Consumption Emotion Patterns and Consumer Satisfaction (1991)The Dimensionality of Consump…Exposure and affect: Overview and meta-analysis of research, 1968-1987. (1989)Exposure and affect: Overview…The Psychology of Interpersonal Relations. (1958)The Psychology of Interperson…Corporate Objectives in Sports Sponsorship (1987)Corporate Philanthropy: A Strategic Approach to the Bottom-Line (1987)The Role of Sponsorship in the Marketing Communications Mix (1991)Scarcity of resources in German non-profit sport clubs (2010)Servicing in Sponsorship: A Best-Worst Scaling Empirical Analysis (2014)Sport event sponsorship management from the sponsee’s perspective (2020)The Social Construction of Reality (1967)Studies in Ethnomethodology. (1968)Outline of a Theory of Practice. (1980)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)User Acceptance of Hedonic Information Systems1 (2004)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)The Principles of Psychology (1891)Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being. (2000)The "What" and "Why" of Goal Pursuits: Human Needs and the Self-Determination of Behavior (2000)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)The Concept of Mind (2006)Principles Of Gestalt Psychology (2013)Measuring Consumer Involvement Profiles (1985)Advances in Consumer Research (1992)The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising (1994)An international review of sponsorship research: extension and update (2003)CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive (2004)Better together? Harnessing the power of brand placement through program sponsorship messages (2017)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Emotion knowledge: Further exploration of a prototype approach. (1987)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Consumer perceived value: The development of a multiple item scale (2001)Understanding Customer Experience Throughout the Customer Journey (2016)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)The balanced scorecard : measures that drive performance (1992)The Promise of Enterpreneurship as a Field of Research (2000)Co-creating value for luxury brands (2009)Effect of experiential value on customer satisfaction with service encounters in luxury-hotel restaurants (2009)Characterizing Value as an Experience (2012)The Handbook of Social Psychology (1969)The file drawer problem and tolerance for null results. (1979)Feeling and thinking: Preferences need no inferences. (1980)Implicit social cognition: Attitudes, self-esteem, and stereotypes. (1995)Nature and Operation of Attitudes (2001)A meta-analytic test of intergroup contact theory. (2006)Managing Brand Equity (1991)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Building Brand Image Through Event Sponsorship: The Role of Image Transfer (1999)The Sustainability of University-Industry Research Collaboration: An Empirical Assessment (2000)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)Relevanz von Sponsoring — wann sich das Engagement wirklich lohnt (2008)Measuring the Customer Experience in Online Environments: A Structural Modeling Approach (2000)Brand trust in the context of consumer loyalty (2001)Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior (2002)
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References

  • 1958The Psychology of Interpersonal Relations.11,886 cited
  • 1991The Dimensionality of Consumption Emotion Patterns and Consumer Satisfaction2,167 cited
  • 1989Exposure and affect: Overview and meta-analysis of research, 1968-1987.1,970 cited
  • 1995How Consumers Consume: A Typology of Consumption Practices1,702 cited
  • 2007Customer Value Creation: A Practical Framework1,020 cited
  • 1997A model of image creation and image transfer in event sponsorship765 cited
  • 2001Understanding sponsorship effects561 cited
  • 1992A Revised Product Involvement Inventory: Improved Usability and Validity222 cited
  • 2007The Strategic Sponsorship Process in a Non-Profit Sport Organization48 cited
  • 2007Sponsoringwirkung auf Einstellung und Kaufabsicht13 cited

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