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Mobile Phone Brand Loyalty and Repurchase Intention

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References

1996The Behavioral Consequences of Service Quality11,994 cited
2006Brands and Branding: Research Findings and Future Priorities2,326 cited
1974A Theory of Multidimensional Brand Loyalty92 cited
2003Factors Affecting Consumer Adoption Decisions and Intents in Mobile Commerce: Empirical Insights68 cited

Cited by

2019PENGARUH PERSEPSI KUALITAS DAN CITRA MEREK TERHADAP LOYALITAS MEREK DALAM MEMBANGUN EKUITAS MEREK8 cited
2023Is brand addiction important to persuade Islamic consumers in order to repurchase luxury products?7 cited

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