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Promotion: Analysis, creativity, and strategy
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  • 2000A Stakeholder Approach to Organizational Identity1,440 cited
  • 1998The Charismatic Relationship: A Dramaturgical Perspective965 cited
  • 1989Protection motivation theory239 cited
  • 2017The Interaction of Control Systems and Stakeholder Networks in Shaping the Identities of Self-Managed Teams27 cited
  • 1992Catalog loyalty18 cited
  • 2001The Impact of Product Type and Parity on the Informational Content of Advertising10 cited
  • 1989Consumer Response to Advertising Mail10 cited
  • 2008When confrontational images may be counter productive: reinforcing the case for pre-testing communications in sensitive areas10 cited
  • 1996The New Promotions Mix: A Proposed Paradigm, Process, and Application8 cited
  • 2005The Role of UK Local Authorities in Promoting the Bus7 cited
  • 1993A markovian model of consumer buying behavior and optimal advertising pulsing policy7 cited

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