References

• 1988Development and validation of brief measures of positive and negative affect: The PANAS scales.31,356 cited
• 1980Heuristic versus systematic information processing and the use of source versus message cues in persuasion.5,511 cited
• 2015Communication and Persuasion: Central and Peripheral Routes to Attitude Change4,993 cited
• 1983Mood, misattribution, and judgments of well-being: Informative and directive functions of affective states.4,951 cited
• 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
• 2000When choice is demotivating: Can one desire too much of a good thing?2,564 cited
• 2002Maximizing versus satisficing: Happiness is a matter of choice.1,817 cited
• 1979Issue involvement can increase or decrease persuasion by enhancing message-relevant cognitive responses.1,531 cited
• 1993Reason-based choice1,454 cited
• 1989Schema Congruity as a Basis for Product Evaluation1,418 cited
• 2014Attitude Strength1,287 cited
• 1985Toward a consensual structure of mood.1,170 cited
• 1986Central and peripheral routes to persuasion: An individual difference perspective.1,068 cited
• 1983The freezing and unfreezing of lay-inferences: Effects on impressional primacy, ethnic stereotyping, and numerical anchoring1,065 cited