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Cited by

• 2007Beyond Borders: International Student Pathways to the United States89 cited
• 2000An Analysis of Academic Reputation as Perceived by Consumers of Higher Education62 cited
• 1996Marketing the Community College Starts With Understanding Students' Perspectives62 cited
• 2016International Student Success40 cited
• 2005Perspectives on international schools and the nature and extent of local community contact38 cited
• 1996University Marketing: A Professional Service Organization Perspective38 cited
• 2000Institutional Advertising in Higher Education32 cited
• 2010Media mix elements affecting brand equity: A study of the Indian passenger car market31 cited
• 2006Managing the Role Stress of Public Relations Practitioners in International Schools25 cited
• 1992Strategic Marketing for Educational Systems13 cited