SZodixStudyAcademic Library
DashboardShelvesOpen accessMy libraryInboxNotesWriteLearnAlerts
More
Ask your libraryNotificationsQuick citeReview
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Corporate Stadium Sponsorships, Signalling Theory, Agency Conflicts and Shareholder Wealth
11 references·16 citing·49 second hop
Corporate Stadium Sponsorships, Signalling Theory, Agency Conflicts and Shareholder Wealth (2002)Corporate Stadium Sponsorships, Signallin…Exploring Managers' Perceptions of the Impact of Sponsorship on Brand Equity (2001)Exploring Managers' Perceptio…Assessing the Market Value of Sponsoring: Corporate Olympic Sponsorships (2001)Assessing the Market Value of…Determinants of Sports Sponsorship Response (2000)Determinants of Sports Sponso…Sports sponsorship, spectator recall and false consensus (1999)Sports sponsorship, spectator…Relatedness, Prominence, and Constructive Sponsor Identification (1999)Relatedness, Prominence, and …Building Brand Image Through Event Sponsorship: The Role of Image Transfer (1999)Building Brand Image Through …An International Review of Sponsorship Research (1998)An International Review of Sp…The Economic Worth of Celebrity Endorsers: An Event Study Analysis (1995)The Economic Worth of Celebri…Commercial Sponsorship (1983)Commercial SponsorshipThe Determination of Financial Structure: The Incentive-Signalling Approach (1977)The Determination of Financia…Theory of the firm: Managerial behavior, agency costs and ownership structure (1976)Theory of the firm: Manageria…Why Do Marketing Relationships End? Findings From an Integrated Model of Sport Sponsorship Decision-Making (2017)Why Do Marketing Relationship…The roles of consumer ethnocentrism, animosity, and cosmopolitanism in sponsorship effects (2015)The roles of consumer ethnoce…Fans’ resistance to naming right sponsorships (2014)Fans’ resistance to naming ri…When a celebrity endorser is disgraced: A twenty-five-year event study (2013)When a celebrity endorser is …Are sponsorship announcements good news for the shareholders? Evidence from international stock exchanges (2013)Are sponsorship announcements…Warning Flags on the Race Track (2012)Warning Flags on the Race Tra…The effects of sports sponsorship: A review and research agenda (2012)The effects of sports sponsor…Is the Devil in the Details? (2012)Is the Devil in the Details?The value of celebrity endorsements: A stock market perspective (2010)The value of celebrity endors…IMAGE TRANSFER IN CORPORATE EVENT SPONSORSHIP: ASSESSING THE IMPACT OF TEAM IDENTIFICATION AND EVENT-SPONSOR FIT (2009)IMAGE TRANSFER IN CORPORATE E…The impact of title event sponsorship announcements on shareholder wealth (2008)The impact of title event spo…Sport sponsorship, team support and purchase intentions (2008)Sport sponsorship, team suppo…A review of the application of event studies in marketing (2007)A review of the application o…The Relationship Between Major-League Sports' Official Sponsorship Announcements and the Stock Prices of Sponsoring Firms (2005)The Relationship Between Majo…Retrospective and Prospective Views on the Marketing/Finance Interface (2005)Retrospective and Prospective…The NASCAR Phenomenon: Auto Racing Sponsorships and Shareholder Wealth (2004)The NASCAR Phenomenon: Auto R…Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Dimensions of Brand Personality (1997)CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive (2004)SPONSORSHIP-LINKED MARKETING: OPENING THE BLACK BOX (2005)The Interrelationship between Sport Event and Destination Image and Sport Tourists' Behaviours (2007)Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)The Commitment-Trust Theory of Relationship Marketing (1994)A model of fan identification: antecedents and sponsorship outcomes (2003)Sport and social media research: A review (2014)Attitudinal effects of mere exposure. (1968)The Intuitive Psychologist And His Shortcomings: Distortions in the Attribution Process (1977)Exposure and affect: Overview and meta-analysis of research, 1968-1987. (1989)Linking sponsorship and cause related marketing (2001)Building contemporary brands: a sponsorship-based strategy (2004)The effects of sport involvement, sponsor awareness and corporate image on intention to purchase sponsors' products (2008)The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)On the Evaluation of Structural Equation Models (1988)The impact of perceived corporate social responsibility on consumer behavior (2005)How Sustainability Ratings Might Deter ‘Greenwashing’: A Closer Look at Ethical Corporate Communication (2011)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Competing for the Future (1994)INTEGRATED MARKETING COMMUNICATION (IMC) AND BRAND IDENTITY AS CRITICAL COMPONENTS OF BRAND EQUITY STRATEGY: A Conceptual Framework and Research Propositions (2005)Brand awareness in business markets: When is it related to firm performance? (2010)Achieving brand loyalty through sponsorship: the role of fit and self-congruity (2011)On the psychology of prediction. (1973)Family resemblances: Studies in the internal structure of categories (1975)Telling more than we can know: Verbal reports on mental processes. (1977)Assessing the Effectiveness of Sport Sponsorships — An Empirical Examination (2004)Birds of a feather flock together…definition, role and measure of congruence: An application to sponsorship (2007)Does perceived consumer fit matter in corporate social responsibility issues? (2011)Dividend Policy, Growth, and the Valuation of Shares (1961)The Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)Determinants of corporate borrowing (1977)Corporate financing and investment decisions when firms have information that investors do not have (1984)The Capital Structure Puzzle (1984)The Nature of the Firm (1937)CAPITAL ASSET PRICES: A THEORY OF MARKET EQUILIBRIUM UNDER CONDITIONS OF RISK* (1964)The Pricing of Options and Corporate Liabilities (1973)Separation of Ownership and Control (1983)Law and Finance (1998)Efficient Capital Markets: A Review of Theory and Empirical Work (1970)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)The effect of supply chain glitches on shareholder wealth (2003)The COVID-19 Outbreak and Affected Countries Stock Markets Response (2020)The Influence of Source Credibility on Communication Effectiveness (1951)Media effect in commercial sponsorship (1999)A critical review of forms of corporate community involvement: from philanthropy to partnerships (2007)
this work references cited by second hop

References

  • 1976Theory of the firm: Managerial behavior, agency costs and ownership structure71,441 cited
  • 1977The Determination of Financial Structure: The Incentive-Signalling Approach4,163 cited
  • 1999Building Brand Image Through Event Sponsorship: The Role of Image Transfer1,041 cited
  • 2000Determinants of Sports Sponsorship Response1,015 cited
  • 1995The Economic Worth of Celebrity Endorsers: An Event Study Analysis934 cited
  • 1998An International Review of Sponsorship Research710 cited
  • 2001Exploring Managers' Perceptions of the Impact of Sponsorship on Brand Equity394 cited
  • 1983Commercial Sponsorship353 cited
  • 1999Relatedness, Prominence, and Constructive Sponsor Identification287 cited
  • 1999Sports sponsorship, spectator recall and false consensus259 cited
  • 2001Assessing the Market Value of Sponsoring: Corporate Olympic Sponsorships184 cited

Cited by

  • 2005The Relationship Between Major-League Sports' Official Sponsorship Announcements and the Stock Prices of Sponsoring Firms169 cited
  • 2008The impact of title event sponsorship announcements on shareholder wealth140 cited
  • 2004The NASCAR Phenomenon: Auto Racing Sponsorships and Shareholder Wealth126 cited
  • 2010

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

The value of celebrity endorsements: A stock market perspective
97 cited
  • 2008Sport sponsorship, team support and purchase intentions95 cited
  • 2012Is the Devil in the Details?90 cited
  • 2009IMAGE TRANSFER IN CORPORATE EVENT SPONSORSHIP: ASSESSING THE IMPACT OF TEAM IDENTIFICATION AND EVENT-SPONSOR FIT87 cited
  • 2013Are sponsorship announcements good news for the shareholders? Evidence from international stock exchanges84 cited
  • 2017Why Do Marketing Relationships End? Findings From an Integrated Model of Sport Sponsorship Decision-Making78 cited
  • 2007A review of the application of event studies in marketing75 cited
  • 2014Fans’ resistance to naming right sponsorships59 cited
  • 2012The effects of sports sponsorship: A review and research agenda59 cited
  • 2015The roles of consumer ethnocentrism, animosity, and cosmopolitanism in sponsorship effects56 cited
  • 2013When a celebrity endorser is disgraced: A twenty-five-year event study56 cited
  • 2005Retrospective and Prospective Views on the Marketing/Finance Interface54 cited
  • 2012Warning Flags on the Race Track53 cited