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ArticleAn investigation of coupon-prone consumers

Lisa A Guimond2001

Article2001

An investigation of coupon-prone consumers

Lisa A Guimond · Chankon Kim · Michel Laroche

32 citations·0/0 files stored·Journal of Business Research

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Consumer Market Behavior and Pricing Consumer Behavior in Brand Consumption and Identification Consumer Retail Behavior Studies

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References

1981The Framing of Decisions and the Psychology of Choice 1985Mental Accounting and Consumer Choice 2008Mental Accounting and Consumer Choice 1990Distinguishing Coupon Proneness from Value Consciousness: An Acquisition-Transaction Utility Theory Perspective 1990Sales Promotion: Concepts, Methods and Strategies 1973Buyers' Subjective Perceptions of Price 1984The Theory of Reasoned Action Applied to Coupon Usage 1984A Price Discrimination Theory of Coupons

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2020Redemption Intention of Coupons: A Meta-Analytical Review and Future Directions 2003Effects of coupons on brand categorization and choice of fast foods in China 2023How to motivate consumers’ impulse buying and repeat buying? The role of marketing stimuli, situational factors and personality 2011Impact of promotions on shopper price comparisons 2010Are private label users attractive targets for retailer coupons?2021Understanding the impact of recipient identification and discount structure on social coupon sharing: The role of altruism and market mavenism

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2011Modeling e‐coupon proneness as a mediator in the extended TPB model to predict consumers' usage intentionsarticle · 16 shared references 2001Consumers use of price promotions: a model and its potential moderatorsarticle · 14 shared references 2009Characterising the deal-proneness of consumers by analysis of price sensitivity and brand loyalty: an analysis in the retail environmentarticle · 14 shared references 2013Antecedents of Coupon Proneness: A Key Mediator of Coupon Redemptionarticle · 12 shared references 2013A framework for designing and implementing effective online coupons in tourism and hospitalityarticle · 9 shared references 1994L'influence de la promotion des ventes sur le consommateur : Un essai de conceptualisationarticle · 9 shared references

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Year2001

Typearticle

Published2001-11-01

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations32

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/s0148-2963(99)00091-0

openalex_workW1596276793

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2016Fitting room or selling room? Millennial female consumers’ dressing room experiences

2020Choice of non-monetary incentives and coupon redemption intention: Monetary saving and price consciousness as moderators