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An investigation of coupon-prone consumers

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References

1981The Framing of Decisions and the Psychology of Choice17,834 cited
1985Mental Accounting and Consumer Choice4,875 cited
2008Mental Accounting and Consumer Choice3,415 cited
1990Distinguishing Coupon Proneness from Value Consciousness: An Acquisition-Transaction Utility Theory Perspective1,054 cited
1990Sales Promotion: Concepts, Methods and Strategies846 cited
1973Buyers' Subjective Perceptions of Price731 cited
1984The Theory of Reasoned Action Applied to Coupon Usage656 cited
1984A Price Discrimination Theory of Coupons491 cited
1980The Framing of Decisions and the Rationality of Choice.320 cited
1987The Coupon-Prone Consumer: Some Findings Based on Purchase Behavior across Product Classes305 cited
1978Identifying the Deal Prone Segment301 cited
1994An Integrated Framework for Relating Diverse Consumer Characteristics to Supermarket Coupon Redemption215 cited
1995Assessing the Domain Specificity of Deal Proneness: A Field Study204 cited
1997An examination of deal proneness across sales promotion types: A consumer segmentation perspective171 cited
1989Analyzing Incremental Sales from a Direct Mail Coupon Promotion

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152 cited

1991Measuring the Short-Term Effect of In-Store Promotion and Retail Advertising on Brand Sales: A Factorial Experiment149 cited

Cited by

2020Redemption Intention of Coupons: A Meta-Analytical Review and Future Directions30 cited
2003Effects of coupons on brand categorization and choice of fast foods in China25 cited
2023How to motivate consumers’ impulse buying and repeat buying? The role of marketing stimuli, situational factors and personality22 cited
2011Impact of promotions on shopper price comparisons18 cited
2010Are private label users attractive targets for retailer coupons?18 cited
2021Understanding the impact of recipient identification and discount structure on social coupon sharing: The role of altruism and market mavenism17 cited
2016Fitting room or selling room? Millennial female consumers’ dressing room experiences15 cited
2020Choice of non-monetary incentives and coupon redemption intention: Monetary saving and price consciousness as moderators15 cited
2016Exploring the Effect of Coupon Proneness and Redemption Efforts on Mobile Coupon Redemption Intentions13 cited