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Linkages between self-congruity, brand familiarity, perceived quality and purchase intention: A study of fashion retail brands

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References

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1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
1996The Behavioral Consequences of Service Quality11,994 cited
1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
1987Dimensions of Consumer Expertise4,373 cited
1982Self-Concept in Consumer Behavior: A Critical Review3,659 cited
1994Extrinsic and Intrinsic Cue Effects on Perceptions of Store Brand Quality1,198 cited
1997Assessing the Predictive Validity of Two Methods of Measuring Self-Image Congruence1,097 cited
2004Understanding retail branding: conceptual insights and research priorities1,095 cited
2001An online prepurchase intentions model789 cited
2000Environmentally responsible purchase behaviour: a test of a consumer model715 cited
2006An Examination of Moderator Effects in the Four-Stage Loyalty Model563 cited
2005The role of perceived product quality and overall satisfaction on purchase intentions501 cited
1999

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Going shopping: key determinants of shopping behaviors and motivations

395 cited

1996Image congruence effects on product evaluations: The role of self-monitoring and public/private consumption277 cited

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2016The perfection of the narcissistic self: A qualitative study on luxury consumption and customer equity68 cited
2018SELF-IDENTITY AND SOCIAL IDENTITY AS DRIVERS OF CONSUMERS’ PURCHASE INTENTION TOWARDS LUXURY FASHION GOODS AND WILLINGNESS TO PAY PREMIUM PRICE67 cited
2016Brand perception and brand repurchase intent in online apparel shopping: An examination of brand experience, image congruence, brand affect, and brand trust65 cited
2021Relationship Analysis among Apparel Brand Image, Self-Congruity, and Consumers’ Purchase Intention62 cited
2020The antecedents of Muslim customers’ intention to invest in an Islamic bank’s term deposits: evidence from a Muslim majority country58 cited
2016Relationship between service quality and customer equity in traditional markets55 cited
2018Segmenting Generation Y using the Big Five personality traits: understanding differences in fashion consciousness, status consumption and materialism49 cited
2022The role of status consumption and brand equity: A comparative study of the marketing of Indian luxury brands by traditional and social‐media48 cited
2019Slow Fashion – Balancing the Conscious Retail Model within the Fashion Marketplace42 cited
2024How semiotic product packaging, brand image, perceived brand quality influence brand loyalty and purchase intention: a stimulus-organism-response perspective40 cited
2019When do high prices lead to purchase intention? Testing two layers of moderation effects35 cited
2022What facilitate people to do charity? The impact of brand anthropomorphism, brand familiarity and brand trust on charity support intention29 cited
2024Determinants of the intention to purchase sustainable beer: Do gender and type of sustainable solution matter?24 cited