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An Experimental Study of the Effectiveness of Commercial Billboards in Televised Sports Arenas
6 references·0 citing·21 second hop
An Experimental Study of the Effectiveness of Commercial Billboards in Televised Sports Arenas (1985)An Experimental Study of the Effectivenes…Cognitive Responses in Persuasion (2014)Cognitive Responses in Persua…Subliminal Embeds in Print Advertising: A Challenge to Advertisng Ethics (1979)Subliminal Embeds in Print Ad…Current issues and research in advertising (1978)Current issues and research i…The Effects of Subliminal Stimulation on Drive Level and Brand Preference (1970)The Effects of Subliminal Sti…Theories of cognitive consistency : a sourcebook (1969)Theories of cognitive consist…The Impact of Television Advertising: Learning Without Involvement (1965)The Impact of Television Adve…Human Behavior: An Inventory of Scientific Findings (1964)Subliminal Perception: The nature of a controversy (1971)Subliminal Advertising: What You See Is What You Get (1982)The Effect of Sexual Embedding on Responses to Magazine Advertisements (1985)Asking Questions of AI Advertising: A Maieutic Approach (2022)Discrimination and learning without awareness: A methodological survey and evaluation. (1960)Human Behavior: An Inventory of Scientific Findings. (1965)Subliminal Conditioning of Attitudes (1992)Beyond Vicary’s fantasies: The impact of subliminal priming and brand choice (2006)Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising (1987)Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior. (1988)The totalitarian ego: Fabrication and revision of personal history. (1980)Relationship between attitudes and evaluative space: A critical review, with emphasis on the separability of positive and negative substrates. (1994)Red Media, Blue Media: Evidence of Ideological Selectivity in Media Use (2009)Central and peripheral routes to persuasion: An individual difference perspective. (1986)CURRENT RESEARCH IN SOCIAL PSYCHOLOGY (1996)Attitude change: Multiple roles for persuasion variables. (1998)The Elaboration Likelihood Model of Persuasion (1986)How Consumers Assess the Value of Advertising (1995)The Psychological Continuum Model: A Conceptual Framework for Understanding an Individual's Psychological Connection to Sport (2001)
this work references cited by second hop

References

  • 1969Theories of cognitive consistency : a sourcebook1,989 cited
  • 1965The Impact of Television Advertising: Learning Without Involvement1,545 cited
  • 2014Cognitive Responses in Persuasion1,202 cited
  • 1978Current issues and research in advertising940 cited
  • 1970The Effects of Subliminal Stimulation on Drive Level and Brand Preference69 cited
  • 1979Subliminal Embeds in Print Advertising: A Challenge to Advertisng Ethics39 cited

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