References

• 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
• 2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?4,414 cited
• 1997Dimensions of Brand Personality4,046 cited
• 1994Mini-Markers: A Brief Version of Goldberg's Unipolar Big-Five Markers1,706 cited
• 2007Is That Car Smiling at Me? Schema Congruity as a Basis for Evaluating Anthropomorphized Products1,076 cited
• 1993Faces in the Clouds914 cited
• 1999Brand Management Through Narrowing the Gap Between Brand Identity and Brand Reputation858 cited
• 2003Do brand personality scales really measure brand personality?755 cited
• 2009A new measure of brand personality606 cited
• 1999The Focus Group Research Handbook491 cited
• 2001Brand personality: How to make the metaphor fit?406 cited
• 2005Brand Personality Structures in the United States and Korea: Common and Culture‐Specific Factors377 cited
• 2005Product personality and its influence on consumer preference355 cited
• 2005The Role of Brand Personality in Charitable Giving: An Assessment and Validation344 cited
• 2006A Functional Magnetic Resonance Imaging Study of Neural Dissociations between Brand and Person Judgments