SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Advertising and Price Effectiveness over the Business Cycle
16 references·0 citing·45 second hop
Advertising and Price Effectiveness over the Business Cycle (2010)Advertising and Price Effectiveness over …Measuring Business Cycles: Approximate Band-Pass Filters for Economic Time Series (1999)Measuring Business Cycles: Ap…Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of Marketing (1999)Marketing, Business Processes…How Advertising Works: What Do We Really Know? (1999)How Advertising Works: What D…Measuring Business Cycles Approximate Band-Pass Filters for Economic Time Series (1995)Measuring Business Cycles App…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…International Evidence on the Historical Properties of Business Cycles (1991)International Evidence on the…Effects of Brand Awareness on Choice for a Common, Repeat-Purchase Product (1990)Effects of Brand Awareness on…Consumer Search: An Extended Framework (1986)Consumer Search: An Extended …A Supergame-Theoretic Model of Price Wars during Booms (1986)A Supergame-Theoretic Model o…Measuring Consumer Involvement Profiles (1985)Measuring Consumer Involvemen…An Examination of Consumer Decision Making for a Common Repeat Purchase Product (1984)An Examination of Consumer De…Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…Consumer behavior and marketing action (1981)Consumer behavior and marketi…Judgment under Uncertainty: Heuristics and Biases (1974)Judgment under Uncertainty: H…The Impact of Television Advertising: Learning Without Involvement (1965)The Impact of Television Adve…Measuring Business Cycles (1947)Measuring Business CyclesInformation and Consumer Behavior (1970)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Customer Value, Satisfaction, Loyalty, and Switching Costs: An Illustration From a Business-to-Business Service Context (2004)From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior (2015)Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook (2017)Industrial Market Structure and Economic Performance. (1971)Sticky Prices in the United States (1982)Noncooperative Collusion under Imperfect Price Information (1984)Foreign aid and rent-seeking (2000)The Central Role of Entrepreneurs in Transition Economies (2002)Oil and the Macroeconomy Since the 1970s (2004)Statistical principles in experimental design. (1962)Understanding Attitudes and Predicting Social Behavior (1980)The Elaboration Likelihood Model of Persuasion (1986)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)A Theory of Cognitive Dissonance (2017)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)A Paradigm for Developing Better Measures of Marketing Constructs (1979)The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising (1994)Consumer perceived risk: conceptualisations and models (1999)Understanding and Mitigating Uncertainty in Online Exchange Relationships: A Principal–Agent Perspective1 (2007)Co-Integration and Error Correction: Representation, Estimation, and Testing (1987)The Band Pass Filter (1999)An Empirical Characterization of the Dynamic Effects of Changes in Government Spending and Taxes on Output (2002)On Adjusting the Hodrick-Prescott Filter for the Frequency of Observations (2002)Subjective probability: A judgment of representativeness (1972)Availability: A heuristic for judging frequency and probability (1973)On the psychology of prediction. (1973)The Framing of Decisions and the Psychology of Choice (1981)Development of NASA-TLX (Task Load Index): Results of Empirical and Theoretical Research (1988)Epistemic Injustice (2007)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)The Commitment-Trust Theory of Relationship Marketing (1994)A model of destination image formation (1999)Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising (1987)Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior. (1988)Understanding business cycles (1977)Dissecting the cycle: a methodological investigation (2002)Can News About the Future Drive the Business Cycle? (2006)
this work references cited by second hop

References

  • 1974Judgment under Uncertainty: Heuristics and Biases28,742 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
  • 1999Measuring Business Cycles: Approximate Band-Pass Filters for Economic Time Series2,829 cited
  • 1985Measuring Consumer Involvement Profiles2,247 cited
  • 1965The Impact of Television Advertising: Learning Without Involvement1,545 cited
  • 1947Measuring Business Cycles1,481 cited
  • 1999How Advertising Works: What Do We Really Know?1,436 cited
  • 1981Consumer behavior and marketing action1,396 cited
  • 1986A Supergame-Theoretic Model of Price Wars during Booms1,177 cited
  • 1986Consumer Search: An Extended Framework1,025 cited
  • 1999Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of Marketing986 cited
  • 1990Effects of Brand Awareness on Choice for a Common, Repeat-Purchase Product962 cited
  • 1991International Evidence on the Historical Properties of Business Cycles823 cited
  • 1984An Examination of Consumer Decision Making for a Common Repeat Purchase Product

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

776 cited
  • 1995Measuring Business Cycles Approximate Band-Pass Filters for Economic Time Series729 cited
  • Cited by

    No citing works inside the corpus for this window.