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Sensorial Brand Strategies for Value Co-creation
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  • 2020Coloring the destination: The role of color psychology on Instagram182 cited
  • 2013Creating Multi-Sensory Experiences in Luxury Marketing48 cited
  • 2017Gestión del marketing sensorial sobre la experiencia del consumidor39 cited
  • 2024Four Decades of Sensory Marketing: A Hybrid Review and Future Research Agenda36 cited
  • 2017Sensory marketing in an outdoor out-store shopping environment – an exploratory study in Japan31 cited
  • 2019Sensory Marketing and its Effect on Hotel Market-Share: Perception of Hotel Customers20 cited
  • 2016Small Store Design and Marketing Effects: Experiential Developments in SME Fashion Pop-Up Store Strategies14 cited
  • 2017Multisensory Brand Experiences and Brand Love14 cited
  • 2018The Triangle of Sensory Marketing Model: Does it Stimulate Brand Experience and Loyalty?13 cited
  • 2015The impact of sound experiences on the shopping behaviour of children and their parents12 cited

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