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Public Attitudes towards Advertising
5 references·16 citing·44 second hop
Public Attitudes towards Advertising (1984)Public Attitudes towards AdvertisingThe History and Development of Advertising (2000)The History and Development o…Journal of International Business Studies (1975)Journal of International Busi…Advertising in America: The Consumer View (1969)Advertising in America: The C…The shocking history of advertising (1965)The shocking history of adver…The Economic Effects of Advertising. (1942)The Economic Effects of Adver…Why smartphone advertising attracts customers: A model of Web advertising, flow, and personalization (2014)Why smartphone advertising at…Do users look at banner ads on Facebook? (2013)Do users look at banner ads o…Facebook versus television: advertising value perceptions among females (2012)Facebook versus television: a…Consumer Attitudes toward SMS Advertising among Jordanian Users (2012)Consumer Attitudes toward SMS…MOBILE MARKETING: EXAMINING THE IMPACT OF TRUST, PRIVACY CONCERN AND CONSUMERS' ATTITUDES ON INTENTION TO PURCHASE (2010)MOBILE MARKETING: EXAMINING T…Entertainment and Informativeness as Precursory Factors of Successful Mobile Advertising Messages (2010)Entertainment and Informative…The Relative Effectiveness of Comparative and Noncomparative Advertising: Evidence for Gender Differences in Information-Processing Strategies (2007)The Relative Effectiveness of…Are we measuring the same attitude? Understanding media effects on attitude towards advertising (2007)Are we measuring the same att…The Demographic and Psychographic Antecedents of Attitude toward Advertising (2006)The Demographic and Psychogra…Avoiding Television Advertising: Some Explanations from Time Allocation Theory (2005)Avoiding Television Advertisi…Living with Ambivalence (2001)Living with AmbivalenceSurvey of Internet users' attitudes toward Internet advertising (1999)Survey of Internet users' att…Consumer Perceptions of Advertising Clutter and Its Impact Across Various Media (1998)Consumer Perceptions of Adver…Beefcake and Cheesecake: Insights for Advertisers (1998)Beefcake and Cheesecake: Insi…Provocation in advertising: A conceptualization and an empirical assessment (1997)Provocation in advertising: A…Attitudes to Advertising: A Review of British and American Research (1995)Attitudes to Advertising: A R…Internet advertising: Is anybody watching? 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A hybrid PLS-SEM-neural network modelling approach (2021)How the live streaming commerce viewers process the persuasive message: An ELM perspective and the moderating effect of mindfulness (2021)Advertising Value and Advertising on the Web (1996)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)The Psychology of Attitudes (1997)Preparing for the New Economy: Advertising Strategies and Change in Destination Marketing Organizations (2000)Understanding digital content marketing (2008)Targeted Online Advertising: Using Reciprocity Appeals to Increase Acceptance among Users of Free Web Services (2013)A Theory of Semiotics (1976)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Are sex and death taboos in advertising? (2006)The Impact of Comedic Violence on Viral Advertising Effectiveness (2010)‘Shockvertising’: An exploratory investigation into attitudinal variations and emotional reactions to shock advertising (2013)A Coefficient of Agreement for Nominal Scales (1960)Trade, Location of Economic Activity and the MNE: A Search for an Eclectic Approach (1977)Exploration and Exploitation in Organizational Learning (1991)Law and Finance (1998)Hofstede's model of national cultural differences and their consequences: A triumph of faith - a failure of analysis (2002)Building Better Causal Theories: A Fuzzy Set Approach to Typologies in Organization Research (2011)Government and society in England and Wales, 1750–1914 (1990)Society and the state in twentieth-century Britain (1990)The Cambridge Social History of Britain, 1750–1950 (1990)Consumer Attitudes Toward Mobile Advertising: An Empirical Study (2004)Social media engagement behaviour: a uses and gratifications perspective (2015)Advertising and Competition (1964)The hidden persuaders: institutions and individuals in economic theory (2003)What financial and non‐financial information on intangibles is value‐relevant? A review of the evidence (2008)How Modern Is Modern Marketing? Marketing's Evolution and the Myth of the "Production Era" (1988)One Hundred Years of Humor in American Advertising (2005)The Hidden History of Product Placement (2006)
this work references cited by second hop

References

  • 1975Journal of International Business Studies2,436 cited
  • 2000The History and Development of Advertising303 cited
  • 1969Advertising in America: The Consumer View300 cited
  • 1942The Economic Effects of Advertising.196 cited
  • 1965The shocking history of advertising129 cited

Cited by

  • 2014Why smartphone advertising attracts customers: A model of Web advertising, flow, and personalization454 cited
  • 1999Survey of Internet users' attitudes toward Internet advertising420 cited
  • 2012Facebook versus television: advertising value perceptions among females284 cited
  • 2013Do users look at banner ads on Facebook?151 cited
  • 1997Provocation in advertising: A conceptualization and an empirical assessment117 cited
  • 2007The Relative Effectiveness of Comparative and Noncomparative Advertising: Evidence for Gender Differences in Information-Processing Strategies101 cited
  • 2010Entertainment and Informativeness as Precursory Factors of Successful Mobile Advertising Messages101 cited
  • 1998Beefcake and Cheesecake: Insights for Advertisers99 cited
  • 2007Are we measuring the same attitude? Understanding media effects on attitude towards advertising97 cited
  • 2006

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

The Demographic and Psychographic Antecedents of Attitude toward Advertising
90 cited
  • 1995Attitudes to Advertising: A Review of British and American Research82 cited
  • 1998Consumer Perceptions of Advertising Clutter and Its Impact Across Various Media82 cited
  • 2012Consumer Attitudes toward SMS Advertising among Jordanian Users76 cited
  • 2010MOBILE MARKETING: EXAMINING THE IMPACT OF TRUST, PRIVACY CONCERN AND CONSUMERS' ATTITUDES ON INTENTION TO PURCHASE73 cited
  • 2001Living with Ambivalence71 cited
  • 2005Avoiding Television Advertising: Some Explanations from Time Allocation Theory68 cited