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Theory and Concept Development in Political Marketing
16 references·5 citing·32 second hop
Theory and Concept Development in Political Marketing (2007)Theory and Concept Development in Politic…The Structure of Scientific Revolutions (2017)The Structure of Scientific R…Exchange and Power in Social Life (2017)Exchange and Power in Social …After Method (2004)After MethodEvolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…The New production of knowledge: the dynamics of science and research in contemporary societies (1995)The New production of knowled…The Effect of a Market Orientation on Business Profitability (1990)The Effect of a Market Orient…Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: The Const…What Constitutes a Theoretical Contribution? (1989)What Constitutes a Theoretica…Organizational Theories: Some Criteria for Evaluation (1989)Organizational Theories: Some…Sociological Paradigms and Organizational Analysis. (1983)Sociological Paradigms and Or…The Essential Tension (1977)The Essential TensionExchange and Power in Social Life. (1965)Exchange and Power in Social …Social Behavior: Its Elementary Forms (1963)Social Behavior: Its Elementa…Social Behavior: Its Elementary Forms (1962)Social Behavior: Its Elementa…The Structure of Science (1961)The Structure of ScienceThe Theory of Social and Economic Organization. (1948)The Theory of Social and Econ…The Use of Podcasting in Political Marketing: The Case of the Czech Republic (2022)The Use of Podcasting in Poli…Narrowband Influencers and Global Icons: Universality and Media Compatibility in the Communication Patterns of Political Leaders Worldwide (2020)Narrowband Influencers and Gl…Political marketing management and theories of democracy (2009)Political marketing managemen…Considerations on the evolution of political marketing theory (2009)Considerations on the evoluti…Modelos de las relaciones públicas políticas: Análisis de la situación en Cataluña (2008)Modelos de las relaciones púb…Upper Echelons: The Organization as a Reflection of Its Top Managers (1984)Dimensions of Consumer Expertise (1987)Market Orientation: Antecedents and Consequences (1993)Organizational culture and leadership (1993)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)An Evolutionary Theory of Economic Change. (1983)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Theory of the Growth of the Firm (1995)Service-dominant logic: continuing the evolution (2007)Institutions and axioms: an extension and update of service-dominant logic (2015)Understanding Customer Experience Throughout the Customer Journey (2016)Market Orientation: Antecedents and Consequences (1993)The Comparative Advantage Theory of Competition (1995)Intellectual capital: an exploratory study that develops measures and models (1998)The Commitment-Trust Theory of Relationship Marketing (1994)A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (2000)Social Capital in the Creation of Human Capital (2000)Communities of Practice and Social Learning Systems (2000)Towards a Methodology for Developing Evidence‐Informed Management Knowledge by Means of Systematic Review (2003)Sampling Knowledge: The Hermeneutics of Snowball Sampling in Qualitative Research (2008)A Theory of Fairness, Competition, and Cooperation (1999)Social Exchange Theory: An Interdisciplinary Review (2005)Behavioral Study of obedience. (1963)Social Capital: Its Origins and Applications in Modern Sociology (1998)Sensemaking and sensegiving in strategic change initiation (1991)Corporate social and environmental reporting (1995)A Set of Principles for Conducting and Evaluating Interpretive Field Studies in Information Systems1 (1999)Profiting from technological innovation: Implications for integration, collaboration, licensing and public policy (1986)Introduction: epistemic communities and international policy coordination (1992)Social Capital, Intellectual Capital, and the Organizational Advantage (1998)Inequity In Social Exchange (1965)
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References

  • 2017Exchange and Power in Social Life15,909 cited
  • 2003Evolving to a New Dominant Logic for Marketing14,777 cited
  • 1965Exchange and Power in Social Life.13,624 cited
  • 1948The Theory of Social and Economic Organization.11,300 cited
  • 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications7,320 cited
  • 1995The New production of knowledge: the dynamics of science and research in contemporary societies7,046 cited
  • 1983Sociological Paradigms and Organizational Analysis.5,588 cited
  • 2017The Structure of Scientific Revolutions5,397 cited
  • 1963Social Behavior: Its Elementary Forms4,692 cited
  • 1990The Effect of a Market Orientation on Business Profitability4,254 cited
  • 1989What Constitutes a Theoretical Contribution?4,164 cited
  • 1977The Essential Tension3,860 cited
  • 1961The Structure of Science3,791 cited
  • 2004After Method3,066 cited
  • 1962Social Behavior: Its Elementary Forms2,399 cited
  • 1989Organizational Theories: Some Criteria for Evaluation2,301 cited

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Cited by

  • 2009Considerations on the evolution of political marketing theory86 cited
  • 2009Political marketing management and theories of democracy64 cited
  • 2020Narrowband Influencers and Global Icons: Universality and Media Compatibility in the Communication Patterns of Political Leaders Worldwide14 cited
  • 2022The Use of Podcasting in Political Marketing: The Case of the Czech Republic11 cited
  • 2008Modelos de las relaciones públicas políticas: Análisis de la situación en Cataluña9 cited