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Segmentation, Differentiation, and Flexible Pricing: Experiences with Information Technology and Segment-Tailored Strategies
8 references·16 citing·41 second hop
Segmentation, Differentiation, and Flexible Pricing: Experiences with Information Technology and Segment-Tailored Strategies (1994)Segmentation, Differentiation, and Flexib…COMPETITIVE STRATEGY (1997)COMPETITIVE STRATEGYThe Marketing Information Revolution (1994)The Marketing Information Rev…Reshaping the equity markets: a guide for the 1990s (1991)Reshaping the equity markets:…Interactive Marketing: Exploiting the Age of Addressability (1991)Interactive Marketing: Exploi…Information Technology at Rosenbluth Travel: Competitive Advantage in a Rapidly Growing Global Service Company (1991)Information Technology at Ros…London’s Big Bang: A Case Study of Information Technology, Competitive Impact, and Organizational Change1 (1990)London’s Big Bang: A Case Stu…Competitive Bidding in High-Risk Situations (1971)Competitive Bidding in High-R…The Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)The Market for "Lemons": Qual…Prioritizing resilient capability factors of dealing with supply chain disruptions: an analytical hierarchy process (AHP) application in the textile industry (2020)Prioritizing resilient capabi…Application of information technology in creative economy: Manufacturing vs. creative industries (2015)Application of information te…The importance of client heterogeneity in predicting make‐or‐buy decisions (2014)The importance of client hete…A process model for analyzing and managing flexibility in information systems (2013)A process model for analyzing…Decommoditization, Resonance Marketing, and Information Technology: An Empirical Study of Air Travel Services amid Channel Conflict (2011)Decommoditization, Resonance …The Impact of a Third-Party Assurance Seal in Customer Purchasing Intention (2004)The Impact of a Third-Party A…Capital One: exploiting an information-based strategy (2002)Capital One: exploiting an in…Sustaining strategic IT advantage in the information age: how strategy paradigms differ by speed (2001)Sustaining strategic IT advan…Segment‐based mass customization: an exploration of a new conceptual marketing framework (2000)Segment‐based mass customizat…Understanding Information Technology Investment Decision-Making in the Context of Hotel Global Distribution Systems: a Multiple-Case Study (1999)Understanding Information Tec…Rosenbluth International: Strategic Transformation of a Successful Enterprise (1999)Rosenbluth International: Str…Managing information technology (IT) for one-to-one customer interaction (1999)Managing information technolo…Information Technology and Screen-Based Securities Trading: Pricing the Stock and Pricing the Trade (1997)Information Technology and Sc…Competing in Information-Intensive Services: Analyzing the Impact of Task Consolidation and Employee Empowerment (1997)Competing in Information-Inte…A Comparison of Shopping Experiences across Three Competing Digital Retailing Interfaces (1997)A Comparison of Shopping Expe…Market Dominance as a Precursor of a Firm’s Failure: Emerging Technologies and the Competitive Advantage of New Entrants (1996)Market Dominance as a Precurs…A resource‐based view of the firm (1984)Airline Reservations Systems: Lessons From History (1988)A Scientific Methodology for MIS Case Studies (1989)Attractors: Building Mountains in the Flat Landscape of the World Wide Web (1998)Reintermediation Strategies in Business-to-Business Electronic Commerce (2000)Beyond Sabre: An Empirical Test of Expertise Exploitation in Electronic Channels1 (2002)The General Theory of Employment, Interest and Money. 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(1995)The One to One Future: Building Relationships One Customer at a Time (1995)Successful practices in customer relationship management (2004)A decision‐support system for business‐to‐business marketing (2005)Investigating the impact of ECRM success factors on business performance (2019)How to make a decision: The analytic hierarchy process (1990)Social capital and economic development: Toward a theoretical synthesis and policy framework (1998)Decision making with the analytic hierarchy process (2008)Supply chain resilience during the COVID-19: empirical evidence from an emerging economy (2021)Building sustainable and resilient supply chains: a framework and empirical evidence on trade-offs and synergies in implementation of practices (2022)Modelling enablers for building agri-food supply chain resilience: insights from a comparative analysis of Argentina and France (2022)Why Nasdaq market makers avoid odd-eighth quotes (1996)Multiple-issue auction and market algorithms for the world wide web (1999)Implications of the bidders' arrival process on the design of online auctions (2005)Comparing Response Rates and Response Content in Mail versus Electronic Mail Surveys (1995)Privacy and Ethical Issues in Database/Interactive Marketing and Public Policy: A Research Framework and Overview of the Special Issue (2000)Privacy versus willingness to disclose in e-commerce exchanges: The effect of risk awareness on the relative role of trust and control (2003)Prospects for Personalization on the Internet (2009)The role of interactivity in e-tailing: Creating value and increasing satisfaction (2009)Anomalies: The Winner's Curse (1988)The Economist as Engineer: Game Theory, Experimentation, and Computation as Tools for Design Economics (2002)Level-k Auctions: Can a Nonequilibrium Model of Strategic Thinking Explain the Winner's Curse and Overbidding in Private-Value Auctions? (2007)The Evolution of Cooperation (1981)Corporate financing and investment decisions when firms have information that investors do not have (1984)The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation (1991)The Internationalization of the Firm from an Entrepreneurial Perspective (2000)ORGANIZATIONAL LIFE CYCLE: A FIVE‐STAGE EMPIRICAL SCALE (2003)A capability theory of the firm: an economics and (Strategic) management perspective (2017)
this work references cited by second hop

References

  • 1970The Market for "Lemons": Quality Uncertainty and the Market Mechanism22,977 cited
  • 1997COMPETITIVE STRATEGY779 cited
  • 1971Competitive Bidding in High-Risk Situations656 cited
  • 1991Interactive Marketing: Exploiting the Age of Addressability417 cited
  • 1994The Marketing Information Revolution214 cited
  • 1990London’s Big Bang: A Case Study of Information Technology, Competitive Impact, and Organizational Change1157 cited
  • 1991Reshaping the equity markets: a guide for the 1990s94 cited
  • 1991Information Technology at Rosenbluth Travel: Competitive Advantage in a Rapidly Growing Global Service Company93 cited

Cited by

  • 1999Managing information technology (IT) for one-to-one customer interaction104 cited
  • 2020Prioritizing resilient capability factors of dealing with supply chain disruptions: an analytical hierarchy process (AHP) application in the textile industry85 cited
  • 1996Market Dominance as a Precursor of a Firm’s Failure: Emerging Technologies and the Competitive Advantage of New Entrants70 cited
  • 2013A process model for analyzing and managing flexibility in information systems58 cited
  • 1997Information Technology and Screen-Based Securities Trading: Pricing the Stock and Pricing the Trade53 cited
  • 1997A Comparison of Shopping Experiences across Three Competing Digital Retailing Interfaces

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48 cited
  • 2001Sustaining strategic IT advantage in the information age: how strategy paradigms differ by speed46 cited
  • 1999Rosenbluth International: Strategic Transformation of a Successful Enterprise44 cited
  • 2000Segment‐based mass customization: an exploration of a new conceptual marketing framework38 cited
  • 1999Understanding Information Technology Investment Decision-Making in the Context of Hotel Global Distribution Systems: a Multiple-Case Study31 cited
  • 2015Application of information technology in creative economy: Manufacturing vs. creative industries30 cited
  • 2004The Impact of a Third-Party Assurance Seal in Customer Purchasing Intention29 cited
  • 1997Competing in Information-Intensive Services: Analyzing the Impact of Task Consolidation and Employee Empowerment29 cited
  • 2002Capital One: exploiting an information-based strategy24 cited
  • 2011Decommoditization, Resonance Marketing, and Information Technology: An Empirical Study of Air Travel Services amid Channel Conflict20 cited
  • 2014The importance of client heterogeneity in predicting make‐or‐buy decisions20 cited