References

No references inside the corpus for this window.

Cited by

• 2016Facebook C2C social commerce: A study of online impulse buying284 cited
• 2014Influence of consumer attitude toward online brand community on revisit intention and brand trust167 cited
• 2009Hotel Brand Strategy143 cited
• 2012The co-creative practice of forming a value proposition113 cited
• 2009Are voters, consumers?72 cited
• 2018A serial mediation model of financial knowledge on the intention to invest: The central role of risk perception and attitude72 cited
• 2011An analysis of students' knowledge and choice criteria in retail bank selection in sub‐Saharan Africa70 cited
• 2016Brand perception and brand repurchase intent in online apparel shopping: An examination of brand experience, image congruence, brand affect, and brand trust65 cited
• 2012An empirical investigation of the combinatorial nature of operational practices and operational capabilities60 cited
• 2011The values of college students in business simulation game: A means-end chain approach60 cited
• 2022Reviving and Improving Brand Awareness As a Construct in Advertising Research58 cited
• 2023TikTok Shop: How trust and privacy influence generation Z’s purchasing behaviors57 cited
• 2016Leveraged marketing communications: a framework for explaining the effects of secondary brand associations55 cited