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Impact of Marketing Communication on Financial Performance of Banks: A Study of First Bank of Nigeria PLC
12 references·1 citing·45 second hop
Impact of Marketing Communication on Financial Performance of Banks: A Study of First Bank of Nigeria PLC (2014)Impact of Marketing Communication on Fina…The Effect of Marketing Communications on the Sales Performance of Ghana Telecom (Vodafone, Ghana) (2011)The Effect of Marketing Commu…Marketing Financial Services (2010)Marketing Financial ServicesBasel Committee On Banking Supervision (2010)Basel Committee On Banking Su…Pakistan Economic and Social Review (2008)Pakistan Economic and Social …MEASUREMENT OF BANK PERFORMANCE IN GREECE (2008)MEASUREMENT OF BANK PERFORMAN…Essentials of Marketing (2004)Essentials of MarketingCross-Cultural Marketing (2002)Cross-Cultural MarketingAllocative efficiency in branch banking (2001)Allocative efficiency in bran…Handbook of Relationship Marketing (2000)Handbook of Relationship Mark…Reevaluation of the structure-conduct-performance paradigm in banking (1988)Reevaluation of the structure…Strategic Management (1983)Strategic ManagementMarketing of services (1981)Marketing of servicesOnline financial disclosure and firms’ performance (2018)Online financial disclosure a…Barriers to New Competition (1956)Barriers to New Competition (1957)Industry Structure, Market Rivalry, and Public Policy (1973)Entrepreneurship and Bank Credit Availability (2002)Dynamics of Growth and Profitability in Banking (2004)The profitability of european banks: a cross‐sectional and dynamic panel analysis (2004)The Measurement of Efficiency of Production (1985)A Procedure for Ranking Efficient Units in Data Envelopment Analysis (1993)Reengineering the Corporation (1993)Assessing bank efficiency and performance with operational research and artificial intelligence techniques: A survey (2009)Determining sources of relative inefficiency in heterogeneous samples: Methodology using Cluster Analysis, DEA and Neural Networks (2010)Impact of gender and governance on microfinance efficiency (2017)Note—A Preference Ranking Organisation Method (1985)How to select and how to rank projects: The Promethee method (1986)The technical efficiency of large bank production (1996)A multicriteria decision support system for bank rating (2010)Does economic freedom fosters banks’ performance? Panel evidence from Malaysia (2010)Profitability of the Korean Banking Sector: Panel Evidence on Bank-Specific and Macroeconomic Determinants (2011)Outward-Oriented Developing Economies Really Do Grow More Rapidly: Evidence from 95 LDCs, 1976-1985 (1992)Head to Head: The Coming Economic Battle among Japan, Europe and America (1993)What We Discovered about NHRD and What it Means for HRD (2004)Stability of the money demand function in Asian developing countries (2005)Informal entrepreneurship and institutional theory: explaining the varying degrees of (in)formalization of entrepreneurs in Pakistan (2014)Asymmetric impact of oil prices, exchange rate, and inflation on tourism demand in Pakistan: new evidence from nonlinear ARDL (2018)A Theory of the Term Structure of Interest Rates (1985)Bond Pricing and the Term Structure of Interest Rates: A New Methodology for Contingent Claims Valuation (1992)Coherent Measures of Risk (1999)Does Competition Reduce the Risk of Bank Failure? (2010)Markets: The Credit Rating Agencies (2010)A critical review on supply chain risk – Definition, measure and modeling (2014)Investigating drivers of bank loyalty: the complex relationship between image, service quality and satisfaction (1998)The service concept: the missing link in service design research? (2002)The effect of retail service quality and product quality on customer loyalty (2010)(In)tangible resources as antecedents of a company’s competitive advantage and performance (2009)Entrepreneurial competencies: a literature review and development agenda (2010)Top Management's Transformational Leader Behaviors and Innovation Orientation: A Cross-Cultural Perspective in Eight Countries (2013)Customer Relationship Management: Emerging Practice, Process, and Discipline (2002)An evaluation of divergent perspectives on customer relationship management: Towards a common understanding of an emerging phenomenon (2004)Marketing Under Uncertainty: The Logic of an Effectual Approach (2009)Switching barriers and repurchase intentions in services (2000)Competing through service: Insights from service-dominant logic (2006)Critical service logic: making sense of value creation and co-creation (2012)Purchasing internationalisation on both sides of the Atlantic (2005)Psychic distance in exporter–importer relationships: A grounded theory approach (2009)Marketing mix and customer equity of SPA brands:Cross-cultural perspectives (2014)
this work references cited by second hop

References

  • 2010Basel Committee On Banking Supervision1,606 cited
  • 2008Pakistan Economic and Social Review537 cited
  • 1981Marketing of services353 cited
  • 2000Handbook of Relationship Marketing341 cited
  • 1988Reevaluation of the structure-conduct-performance paradigm in banking203 cited
  • 1983Strategic Management162 cited
  • 2010Marketing Financial Services157 cited
  • 2008MEASUREMENT OF BANK PERFORMANCE IN GREECE155 cited
  • 2002Cross-Cultural Marketing70 cited
  • 2001Allocative efficiency in branch banking68 cited
  • 2011The Effect of Marketing Communications on the Sales Performance of Ghana Telecom (Vodafone, Ghana)42 cited
  • 2004Essentials of Marketing42 cited

Cited by

  • 2018Online financial disclosure and firms’ performance14 cited

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