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• 2015Doing Well by Doing Good: The Benevolent Halo of Corporate Social Responsibility654 cited
• 2016International journal of Business & Management459 cited
• 2012Green Marketing: A Study of Consumers’ Attitude towards Environment Friendly Products410 cited
• 2020Why Not Green Marketing? Determinates of Consumers’ Intention to Green Purchase Decision in a New Developing Nation344 cited
• 2015Predicting green hotel behavioral intentions using a theory of environmental commitment and sacrifice for the environment341 cited
• 2022Transforming consumers' intention to purchase green products: Role of social media333 cited
• 2010From green product definitions and classifications to the Green Option Matrix325 cited
• 2008The effects of customer benefit and regulation on environmental product innovation - empirical evidence from appliance manufacturers in Germany309 cited
• 2015Factors affecting consumers’ choices concerning sustainable packaging during product purchase and recycling288 cited
• 2008Packaging and Proenvironmental Consumption Behavior278 cited
• 2007Re‐evaluating green marketing strategy: a stakeholder perspective270 cited
• 2010The determinants of hotels' marketing managers' green marketing behaviour264 cited
• 2020An innovation resistance theory perspective on purchase of eco-friendly cosmetics