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Principles of Marketing: 2nd European Edition
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  • 2006Barriers to brand building in UK universities?136 cited
  • 2003‘We Are All Customers Now . . .’ Rhetorical Strategy and Ideological Control in Marketing Management Texts*122 cited
  • 2012Doing well by doing good: A quantitative investigation of the litter effect47 cited
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  • 2007Emotional Persuasion in Advertising: A Hierarchy-of-Processing Model25 cited
  • 2018A study of the factors influencing customers’ impulse buying behavior in restaurants25 cited
  • 2015Brand Name, Sales Promotion and Consumers’ Online Purchase Intention for Cell-phone Brands23 cited
  • 2012Its Called Fruit Juice So Its Good For Me Right?: An Exploratory Study Of Childrens Fruit Content Inferences Made From Food Brand Names And Packaging15 cited
  • 2011Profiling online consumers according to their experiences with a special focus on social dimension14 cited
  • 2017Marketing mix of financial services from the customers perspective12 cited
  • 2013Is the community of Łódź informed about living in creative city? City of Łódź’ branding strategy and its perception4 cited

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