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Analysis of the Effect of Olfactory, Approach Behavior, and Experiential Marketing toward Purchase Intention
16 references·3 citing·37 second hop
Analysis of the Effect of Olfactory, Approach Behavior, and Experiential Marketing toward Purchase Intention (2011)Analysis of the Effect of Olfactory, Appr…Modeling Choice Among Assortments (2026)Modeling Choice Among Assortm…The Experience Economy (2012)The Experience EconomyImpact of ambient odors on mall shoppers' emotions, cognition, and spending (2003)Impact of ambient odors on ma…Riset Pemasaran dan Perilaku Konsumen (2002)Riset Pemasaran dan Perilaku …Panduan riset perilaku konsumen (2002)Panduan riset perilaku konsum…Consumer behavior, 7th ed (2000)Consumer behavior, 7th edExperiential Marketing (1999)Experiential MarketingImproving the Store Environment: Do Olfactory Cues Affect Evaluations and Behaviors? (1996)Improving the Store Environme…There's Something in the Air: Effects of Congruent or Incongruent Ambient Odor on Consumer Decision Making (1995)There's Something in the Air:…An experimental approach to making retail store environmental decisions. (1992)An experimental approach to m…Business research for decision making (1985)Business research for decisio…A Conceptual Model of Service Quality and Its Implications for Future Research (1985)A Conceptual Model of Service…Consumer behavior and marketing action (1981)Consumer behavior and marketi…Consumer Behavior: Concepts and Applications (1980)Consumer Behavior: Concepts a…Situational Variables and Consumer Behavior (1975)Situational Variables and Con…An approach to environmental psychology (1974)An approach to environmental …Cross‐national consumer research using structural topic modelling: Consumers' approach‐avoidance behaviours (2023)Cross‐national consumer resea…Acculturative stress and consumption‐based coping strategies among first‐generation Asian‐Indian immigrants in the United States (2021)Acculturative stress and cons…Dimensions of Real and Virtual Consumer Experiences (2015)Dimensions of Real and Virtua…Advertising as Information (1974)Breaking Free from Product Marketing (1977)Strategic Management and Marketing in the Service Sector (1984)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Behavioral Consequences of Service Quality (1996)Statistical principles in experimental design. (1962)Conjoint Analysis in Consumer Research: Issues and Outlook (1978)A Means-End Chain Model Based on Consumer Categorization Processes (1982)Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses (1990)Emotion And Adaptation (1991)Structural Equations with Latent Variables. (1991)Servicescapes: The Impact of Physical Surroundings on Customers and Employees (1992)The theme park experience: An analysis of pleasure, arousal and satisfaction (2004)Perceptions of Chinese restaurants in the U.S.: What affects customer satisfaction and behavioral intentions? (2008)Influence of the Quality of Food, Service, and Physical Environment on Customer Satisfaction and Behavioral Intention in Quick-Casual Restaurants: Moderating Role of Perceived Price (2009)Using Background Music to Affect the Behavior of Supermarket Shoppers (1982)The Influence of Store Environment on Quality Inferences and Store Image (1994)Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach (2001)Influencing behaviour: The mindspace way (2011)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)The Commitment-Trust Theory of Relationship Marketing (1994)A model of destination image formation (1999)Evidence for a three-factor theory of emotions (1977)Seeking the Ideal Form: Product Design and Consumer Response (1995)Core affect and the psychological construction of emotion. (2003)PENGARUH KUALITAS LAYANAN TERHADAP LOYALITAS NASABAH BANK SYARIAH DENGAN KEPUASAN NASABAH SEBAGAI VARIABEL INTERVENING (2017)Price, service quality and trust on online transportation towards customer satisfaction (2018)PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PT. RADEKATAMA PIRANTI NUSA (2019)Consumer Reactions to Electronic Shopping on the World Wide Web (1996)Perceived quality, emotions, and behavioral intentions: Application of an extended Mehrabian–Russell model to restaurants (2008)Online Customer Experience in e-Retailing: An empirical model of Antecedents and Outcomes (2012)Communication and Control Processes in the Delivery of Service Quality (1988)Customer Experience Creation: Determinants, Dynamics and Management Strategies (2009)Understanding Customer Experience Throughout the Customer Journey (2016)Eight types of product–service system: eight ways to sustainability? Experiences from SusProNet (2004)Customer Engagement (2011)
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  • 1974An approach to environmental psychology7,295 cited
  • 1999Experiential Marketing2,989 cited
  • 2012The Experience Economy1,886 cited
  • 1975Situational Variables and Consumer Behavior1,645 cited
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  • 1992An experimental approach to making retail store environmental decisions.1,001 cited
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  • 2003Impact of ambient odors on mall shoppers' emotions, cognition, and spending729 cited
  • 2002Riset Pemasaran dan Perilaku Konsumen695 cited
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  • 1985Business research for decision making488 cited
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  • 1980Consumer Behavior: Concepts and Applications336 cited
  • 2026Modeling Choice Among Assortments

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321 cited

Cited by

  • 2021Acculturative stress and consumption‐based coping strategies among first‐generation Asian‐Indian immigrants in the United States16 cited
  • 2023Cross‐national consumer research using structural topic modelling: Consumers' approach‐avoidance behaviours14 cited
  • 2015Dimensions of Real and Virtual Consumer Experiences12 cited