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Scholarly Traditions and European Roots of American Consumer Research · Study

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ChapterScholarly Traditions and European Roots of American Consumer Research

Harold H. Kassarjian1994

Chapter1994

Scholarly Traditions and European Roots of American Consumer Research

Harold H. Kassarjian

29 citations·0/0 files stored·International series in quantitative marketing

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American History and Culture Management Theory and Practice Consumer Behavior and Market Dynamics

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References

1980Feeling and thinking: Preferences need no inferences.1983Advances in Consumer Research 1971The Theory of Buyer Behavior 1979An Information Processing Theory of Consumer Choice 1916Cours de linguistique générale 1930A History of Experimental Psychology 1969Broadening the Concept of Marketing 1950A History of Experimental Psychology

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2006Remembering motivation research: toward an alternative genealogy of interpretive consumer research 2000Repertory grid technique – An interpretive research framework 2011Macromarketing Roundtable Commentary—The Export of Marketing Education 2010Ernest Dichter, Motivation Research and the ‘Century of the Consumer’2010A History of Historical Research in Marketing

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Year1994

Typechapter

Published1994-01-01

VenueInternational series in quantitative marketing

ISSN-L0923-6716

Languageen

Citations29

Files0 public / 0

ShelfAmerican History and Culture

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doi10.1007/978-94-011-1402-8_8

openalex_workW16738312

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