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• 2012Self-disclosure and Privacy Calculus on Social Networking Sites: The Role of Culture317 cited
• 2017Antecedents of consumer intention to follow and recommend an Instagram account197 cited
• 2014Disclosing too much? Situational factors affecting information disclosure in social commerce environment170 cited
• 2015Disclosing personal information via hotel apps: A privacy calculus perspective144 cited
• 2009"It won't happen to me!": self-disclosure in online social networks125 cited
• 2012Living a private life in public social networks: An exploration of member self-disclosure124 cited
• 2017Student’s perceptions towards using e-learning via Facebook80 cited
• 2018Is facebook useful for learning? A study in private universities in Malaysia74 cited
• 2011Knowledge Mobilization Through E-Learning Systems: Understanding the Mediating Roles of Self-Efficacy and Anxiety on Perceptions of Ease of Use66 cited
• 2016Members' site use continuance on Facebook: Examining the role of relational capital63 cited
• 2013Exploring the behavioral aspects of adopting technology48 cited
• 2016Hedonic and Utilitarian Motivations of Social Network Site Adoption47 cited
• 2013Facebook and socio-economic benefits in the developing world43 cited