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Online-Kundeneinbindung in den frühen Innovationsphasen
16 references·1 citing·46 second hop
Online-Kundeneinbindung in den frühen Innovationsphasen (2004)Online-Kundeneinbindung in den frühen Inn…The Sources of Innovation (2007)The Sources of InnovationMethoden zur Sicherstellung von Kundenorientierung in den frühen Phasen des Innovationsprozesses (2007)Methoden zur Sicherstellung v…Management der frühen Innovationsphasen (2003)Management der frühen Innovat…The virtual customer (2002)The virtual customerThe Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)The Field behind the Screen: …Winning at new products : accelerating the process from idea to launch (2001)Winning at new products : acc…Sources and Patterns of Innovation in a Consumer Products Field: Innovations in Sporting Equipment (2000)Sources and Patterns of Innov…Kundenorientierung im Innovationsprozess (2000)Kundenorientierung im Innovat…Information Rules: A Strategic Guide to the Network Economy (2000)Information Rules: A Strategi…Information Rules: A Strategic Guide to the Network Economy (1999)Information Rules: A Strategi…Developing breakthrough products: challenges and options for market assessment (1999)Developing breakthrough produ…Marketing : Grundlagen marktorientierter Unternehmensführung : Konzepte - Instrumente - Praxisbeispiele ; mit neuer Fallstudie VW Golf (1998)Marketing : Grundlagen markto…How learning by doing is done: problem identification in novel process equipment (1995)How learning by doing is done…“Sticky Information” and the Locus of Problem Solving: Implications for Innovation (1994)“Sticky Information” and the …The Voice of the Customer (1993)The Voice of the CustomerQualitative Sozialforschung (1987)Qualitative SozialforschungIntegrated Communication in the Innovation Process: An Approach to Integrated Innovation Communication (2013)Integrated Communication in t…Naturalistic inquiry (1985)Using Online Conversations to Study Word-of-Mouth Communication (2004)Users of the world, unite! 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References

  • 2007The Sources of Innovation5,110 cited
  • 2000Information Rules: A Strategic Guide to the Network Economy4,416 cited
  • 2002The Field behind the Screen: Using Netnography for Marketing Research in Online Communities4,008 cited
  • 1994“Sticky Information” and the Locus of Problem Solving: Implications for Innovation3,752 cited
  • 1999Information Rules: A Strategic Guide to the Network Economy2,560 cited
  • 1993The Voice of the Customer1,969 cited
  • 2001Winning at new products : accelerating the process from idea to launch1,832 cited
  • 2002The virtual customer527 cited
  • 1995How learning by doing is done: problem identification in novel process equipment465 cited
  • 2000Sources and Patterns of Innovation in a Consumer Products Field: Innovations in Sporting Equipment277 cited
  • 1987Qualitative Sozialforschung215 cited
  • 1998Marketing : Grundlagen marktorientierter Unternehmensführung : Konzepte - Instrumente - Praxisbeispiele ; mit neuer Fallstudie VW Golf210 cited
  • 1999Developing breakthrough products: challenges and options for market assessment114 cited
  • 2000Kundenorientierung im Innovationsprozess83 cited
  • 2003Management der frühen Innovationsphasen

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58 cited
  • 2007Methoden zur Sicherstellung von Kundenorientierung in den frühen Phasen des Innovationsprozesses19 cited
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    • 2013Integrated Communication in the Innovation Process: An Approach to Integrated Innovation Communication8 cited