References

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• 2004Five Misunderstandings About Case-Study Research14,229 cited
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• 2007Strategic Brand Management1,706 cited
• 1997The Reputational Landscape1,231 cited
• 1998Is a Company Known by the Company it Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes1,131 cited
• 1988Recent Attribution Research in Consumer Behavior: A Review and New Directions1,040 cited
• 2004How is Manifest Branding Strategy Related to the Intangible Value of a Corporation?563 cited
• 2000The Brand Relationship Spectrum445 cited
• 2001Marketing's contribution to the implementation of business strategy: an empirical analysis397 cited
• 2006Brand Concept Maps: A Methodology for Identifying Brand Association Networks392 cited
• 2004Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity298 cited
• 2008Brand Portfolio Strategy and Firm Performance267 cited
• 2010“Living the brand”: brand orientation in the business‐to‐business sector261 cited
• 2008Negative Spillover in Brand Portfolios: Exploring the Antecedents of Asymmetric Effects