Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

The transformative potential of marketing from the consumers' point of view

16 references·6 citing·34 second hop

FromToDepth

this work references cited by second hop

References

1985Naturalistic inquiry45,666 cited
1998Basics of qualitative research : techniques and procedures for developing grounded theory38,622 cited
1997InterViews: An introduction to qualitative research interviewing7,238 cited
2015Introduction to Qualitative Research Methods: A Guidebook and Resource2,939 cited
1994Analysis and Interpretation of Qualitative Data in Consumer Research2,938 cited
1969Broadening the Concept of Marketing1,762 cited
1997Consumer culture and modernity1,444 cited
2011The enigma of capital and the crises of capitalism1,211 cited
1969Broadening the Concept of Marketing1,048 cited
2011Reinventing Marketing to Manage the Environmental Imperative1,024 cited
2002Marketing Social Marketing in the Social Change Marketplace974 cited
1997Speaking of Fashion: Consumers' Uses of Fashion Discourses and the Appropriation of Countervailing Cultural Meanings845 cited
2008Social marketing: A pathway to consumption reduction?673 cited
1986The Distorted Mirror: Reflections on the Unintended Consequences of Advertising659 cited
1993Here's the Beef: Factors, Determinants, and Segments in Consumer Criticism of Advertising

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

620 cited

1986The Marketing Concept: What It Is and What It Is Not589 cited

Cited by

2016Marketing and sustainability from the perspective of future decision makers32 cited
2017Beating, ditching and hiding: consumers’ everyday resistance to marketing32 cited
2017Eat Green, Get Lean: Promoting Sustainability Reduces Consumption31 cited
2015Antecedents and Consequences of Materialism: An Integrated Theoretical Framework30 cited
2022Cultural exploitation or cultural Exchange? The roles of perceived group status and others' psychological investment on reactions to consumption of traditional cultural products23 cited
2020Communicated and attributed motives for sustainability initiatives in the energy industry: The role of regulatory compliance20 cited