An Exploratory Research on the Store Image Attributes Affecting Its Store Loyalty

Sung-jin Yoo · Youngjae Chang

37 citations0/0 files storedSeoul National University Open Repository (Seoul National University)

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Consumer Retail Behavior Studies Customer Service Quality and Loyalty Consumer Market Behavior and Pricing

Abstract

One purpose of this study is to explore theoretical background to find\n\nout store image attributes suggested by many previous researchers as\n\nimportant determinants of store loyalty and another is to identify which\n\nstore image attributes affect store loyalty significantly according to retail\n\ntype respectively.\n\nThe results of empirical analyses show that store image attributes of\n\nstore loyalty depend on the retail types. In department stores, store\n\natmosphere, location, shopping facility and sales-personnel service\n\naffect store loyalty significantly. In discount stores, advertising, quality\n\nof merchandise, credit service and store atmosphere have a significant\n\ninfluence upon store loyalty statistically.

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References

1994Customer Loyalty: Toward an Integrated Conceptual Framework 1978Brand Loyalty: Measurement and Management 1981Consumer behavior and marketing action 1968A Behavioral Conception of Retail Image 1976Image Inputs to a Probabilistic Model: Predicting Retail Potential 1979Brand Choice Inertia as One Aspect of the Notion of Brand Loyalty 1991Segmenting retail markets on store image using a consumer-based methodology 1988Store image and the prediction of performance in retailing

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