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Measurement of Trust in Salesperson–Customer Relationships in Direct Selling

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References

1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
1977Estimating Nonresponse Bias in Mail Surveys12,220 cited
1996Trust: The Social Virtues and the Creation of Prosperity10,500 cited
1977Estimating Nonresponse Bias in Mail Surveys10,334 cited
1987Developing Buyer-Seller Relationships9,139 cited
1995AFFECT- AND COGNITION-BASED TRUST AS FOUNDATIONS FOR INTERPERSONAL COOPERATION IN ORGANIZATIONS.7,320 cited
1997An Examination of the Nature of Trust in Buyer-Seller Relationships6,819 cited
1991Assessing Construct Validity in Organizational Research6,615 cited
1979Reliability and Validity Assessment5,882 cited
2011Reliability and Validity Assessment5,040 cited
1995DOES FAMILIARITY BREED TRUST? THE IMPLICATIONS OF REPEATED TIES FOR CONTRACTUAL CHOICE IN ALLIANCES.4,997 cited
1985Trust as a Social Reality4,158 cited
1990Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness4,022 cited
1993Factors Affecting Trust in Market Research Relationships3,649 cited
1995Developing relationships in business networks3,265 cited

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1979Trust and Power3,065 cited

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