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Effectiveness of Product Placement: An Experimental Study in Turkey
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Effectiveness of Product Placement: An Experimental Study in Turkey (2014)Effectiveness of Product Placement: An Ex…Imagery and Verbal Processes (2013)Imagery and Verbal ProcessesThe Effectiveness of Brand Placements in the Movies: Levels of Placements, Explicit and Implicit Memory, and Brand-Choice Behavior (2007)The Effectiveness of Brand Pl…CONSUMERS, CHARACTERS, AND PRODUCTS: A Balance Model of Sitcom Product Placement Effects (2006)CONSUMERS, CHARACTERS, AND PR…The Consumption of Television Programming: Development and Validation of the Connectedness Scale (2004)The Consumption of Television…Research Methods for Business Students (2003)Research Methods for Business…Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude (2002)Investigating the Effectivene…Product Placements in Movies: A Cross-Cultural Analysis of Austrian, French and American Consumers' Attitudes toward This Emerging, International Promotional Medium (2000)Product Placements in Movies:…I'll have what she's having: Gauging the impact of product placements on viewers (2000)I'll have what she's having: …A Study of Factors Affecting Consumer Evaluations and Memory of Product Placements in Movies (2000)A Study of Factors Affecting …Consumer reactions to product placement strategies in television sponsorship (1999)Consumer reactions to product…Toward a Framework of Product Placement: Theoretical Propositions (1998)Toward a Framework of Product…Product Placement in Movies: The Effect of Prominence and Mode on Audience Recall (1998)Product Placement in Movies: …Brand Placement: A Review (1998)Brand Placement: A ReviewConsumers' Perceptions of the Ethics and Acceptability of Product Placements in Movies: Product Category and Individual Differences (1997)Consumers' Perceptions of the…Beyond Advertising and Publicity: Hybrid Messages and Public Policy Issues (1994)Beyond Advertising and Public…Consumers' Attitudes Toward Product Placement in Movies (1993)Consumers' Attitudes Toward P…Preattentive Mere Exposure Effects (1993)Audience Response to Product Placements: An Integrative Framework and Future Research Agenda (2006)Authenticity under threat: When social media influencers need to go beyond self-presentation (2018)Instafamous and social media influencer marketing (2019)Compliance, identification, and internalization three processes of attitude change (1958)Social Learning Theory. (1978)Promoting Destinations via Film Tourism: An Empirical Identification of Supporting Marketing Initiatives (2006)Advances in Consumer Research (2025)Communication and Persuasion (1986)Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis (1993)Recall of Brand Placements in Computer/Video Games (2002)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)The Psychology of Interpersonal Relations. (1958)Experimental and Quasi-Experimental Designs for Research (1963)Motivations and Antecedents of Consumer Engagement With Brand Pages on Social Networking Sites (2013)The effectiveness of celebrity endorsements: a meta-analysis (2016)The Presentation of Self in Everyday Life. (1956)Presentation of Self in Everyday Life, the (2008)The Perceived Fit between Instagram Influencers and the Endorsed Brand (2019)Cognitive Psychology and Its Implications (1987)Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)The Gamification of Advertising: Analysis and Research Directions of In-Game Advertising, Advergames, and Advertising in Social Network Games (2013)Current issues and research in advertising (1978)Development and validation of brief measures of positive and negative affect: The PANAS scales. (1988)Development and validation of brief measures of positive and negative affect: The PANAS scales. (1988)Attitudinal effects of mere exposure. (1968)Book Reviews: Keppel, Geoffrey. Design and Analysis: A Researcher’s Handbook . Englewood Cliffs, N. J.: Prentice Hall, 1973. 658 + xiii pp. $13.95 (1975)The Elaboration Likelihood Model of Persuasion (1986)An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior (2011)Survey response rate levels and trends in organizational research (2008)Determinants of sustainability reporting: a review of results, trends, theory, and opportunities in an expanding field of research (2013)Green supply chain management: A review and bibliometric analysis (2015)Cognitive representations of semantic categories. (1975)Basic objects in natural categories (1976)Emotional processing of fear: Exposure to corrective information. (1986)
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References

  • 2003Research Methods for Business Students17,213 cited
  • 2013Imagery and Verbal Processes4,184 cited
  • 2002Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude810 cited
  • 1994Beyond Advertising and Publicity: Hybrid Messages and Public Policy Issues665 cited
  • 1998Product Placement in Movies: The Effect of Prominence and Mode on Audience Recall588 cited
  • 1998Brand Placement: A Review441 cited
  • 2006CONSUMERS, CHARACTERS, AND PRODUCTS: A Balance Model of Sitcom Product Placement Effects376 cited
  • 1997Consumers' Perceptions of the Ethics and Acceptability of Product Placements in Movies: Product Category and Individual Differences349 cited
  • 2000A Study of Factors Affecting Consumer Evaluations and Memory of Product Placements in Movies343 cited
  • 2000I'll have what she's having: Gauging the impact of product placements on viewers300 cited
  • 2000Product Placements in Movies: A Cross-Cultural Analysis of Austrian, French and American Consumers' Attitudes toward This Emerging, International Promotional Medium266 cited
  • 2007The Effectiveness of Brand Placements in the Movies: Levels of Placements, Explicit and Implicit Memory, and Brand-Choice Behavior243 cited
  • 1993Consumers' Attitudes Toward Product Placement in Movies237 cited
  • 1998

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Toward a Framework of Product Placement: Theoretical Propositions
222 cited
  • 1999Consumer reactions to product placement strategies in television sponsorship208 cited
  • 2004The Consumption of Television Programming: Development and Validation of the Connectedness Scale207 cited
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