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Innovation in distribution models at the base of the pyramid
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References

  • 1990Practical Research: Planning and Design9,309 cited
  • 1972Principles of Marketing5,587 cited
  • 2000STRATEGY IN EMERGING ECONOMIES.3,835 cited
  • 2010The fortune at the bottom of the pyramid2,366 cited
  • 2006Fortune at the bottom of the pyramid, the: eradicating poverty through profits2,171 cited
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  • 2004Reinventing strategies for emerging markets: beyond the transnational model1,438 cited
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  • 2007The Mirage of Marketing to the Bottom of the Pyramid: How the Private Sector Can Help Alleviate Poverty831 cited
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  • 2009The Entrepreneurship Process in Base of the Pyramid Markets: The Case of Multinational Enterprise/Nongovernment Organization Alliances430 cited
  • 2007The next 4 billion : market size and business strategy at the base of the pyramid400 cited
  • 2005The sage handbook of qualitative research third edition379 cited
  • 2011Delineating the Domain of Development Entrepreneurship: A Market–Based Approach to Facilitating Inclusive Economic Growth

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377 cited
  • 2008Which country matters? Institutional development and foreign affiliate performance365 cited
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