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The effect of loyalty program fees on program perceptions and engagement · Study

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ArticleThe effect of loyalty program fees on program perceptions and engagement

Christy Ashley2015

OA

Articlegreen2015

The effect of loyalty program fees on program perceptions and engagement

Christy Ashley · Erin Adamson Gillespie

40 citations·0/0 files stored·Journal of Business Research

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Consumer Market Behavior and Pricing Customer Service Quality and Loyalty Decision-Making and Behavioral Economics

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References

1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence 2000Expectancy–Value Theory of Achievement Motivation 1980Toward a positive theory of consumer choice 1985Influence : science and practice 1967Self-perception: An alternative interpretation of cognitive dissonance phenomena.2000Attitudes and the Attitude-Behavior Relation: Reasoned and Automatic Processes 1998The Effects of Price-Comparison Advertising on Buyers’ Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions 1999Customer benefits and company consequences of customer-salesperson relationships in retailing

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Details

Year2015

Typearticle

Published2015-09-27

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations40

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/j.jbusres.2015.09.001

openalex_workW1802157656

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