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Rückgewinnungsmanagement: Verlorene Kunden als Zielgruppe
16 references·5 citing·37 second hop
Rückgewinnungsmanagement: Verlorene Kunden als Zielgruppe (2000)Rückgewinnungsmanagement: Verlorene Kunde…Manage Marketing by the Customer Equity Test (2010)Manage Marketing by the Custo…Enhancing Knowledge Development in Marketing (2010)Enhancing Knowledge Developme…Industrial Marketing Management (2008)Industrial Marketing Manageme…Regaining Service Customers (1999)Regaining Service CustomersHandbuch Kundenbindungsmanagement (1999)Handbuch Kundenbindungsmanage…Customer connections: new strategies for growth (1998)Customer connections: new str…Customer lifetime valuation to support marketing decision making (1997)Customer lifetime valuation t…Analytical challenges in customer acquisition (1997)Analytical challenges in cust…The Behavioral Consequences of Service Quality (1996)The Behavioral Consequences o…Handwörterbuch des Marketing (1995)Handwörterbuch des MarketingCustomer Switching Behavior in Service Industries: An Exploratory Study (1995)Customer Switching Behavior i…Applications for the lifetime value model in modern newspaper publishing (1995)Applications for the lifetime…Putting the Service-Profit Chain to Work (1994)Putting the Service-Profit Ch…Zero defections: quality comes to services. (1990)Zero defections: quality come…Developing Buyer-Seller Relationships (1987)Developing Buyer-Seller Relat…Defensive Marketing Strategy by Customer Complaint Management: A Theoretical Analysis (1987)Defensive Marketing Strategy …Kundenintegration im Dienstleistungsmanagement — Eine Einführung in die theoretischen und praktischen Problemstellungen (2009)Kundenintegration im Dienstle…Data Mining im CRM (2008)Data Mining im CRMGrundlagen und Phasen der Kundenbeziehung: Der Kundenbeziehungs-Lebenszyklus (2007)Grundlagen und Phasen der Kun…Aufbau und Funktionalitäten von CRM-Systemen (2007)Aufbau und Funktionalitäten v…CRM — Ein Überblick (2001)CRM — Ein ÜberblickA Conceptual Model of Service Quality and Its Implications for Future Research (1985)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Measuring Service Quality: A Reexamination and Extension (1992)The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships (1999)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Understanding Customer Experience Throughout the Customer Journey (2016)Markets and Hierarchies: Analysis and Antitrust Implications. (1976)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Determinants of Long-Term Orientation in Buyer-Seller Relationships (1994)The Commitment-Trust Theory of Relationship Marketing (1994)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)Exchange and Power in Social Life (2017)Relational Benefits in Services Industries: The Customer's Perspective (1998)A Model of Customer Satisfaction with Service Encounters Involving Failure and Recovery (1999)Self-Service Technologies: Understanding Customer Satisfaction with Technology-Based Service Encounters (2000)The Discovery of Grounded Theory (2017)A Model of Advertising and Product Quality (1978)Return on Quality (ROQ): Making Service Quality Financially Accountable (1995)Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach (2007)Social Media in Tourism and Hospitality: A Literature Review (2013)Advances in Consumer Research (2025)The value concept and relationship marketing (1996)Understanding Relationship Marketing Outcomes (2002)A Strategic Framework for Customer Relationship Management (2005)A National Customer Satisfaction Barometer: The Swedish Experience (1992)Whence Consumer Loyalty? (1999)An examination of the relationship between service quality, customer satisfaction, and store loyalty (2000)The Theoretical Underpinnings of Customer Asset Management: A Framework and Propositions for Future Research (2004)Marketing Models of Service and Relationships (2006)Evaluating the Potential of Interactive Media through a New Lens: Search versus Experience Goods (1998)Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House (2013)The Marketing Strategy Continuum: Towards a Marketing Concept for the 1990s (1991)INNOVATIVE CAPABILITY, INNOVATION STRATEGY AND MARKET ORIENTATION: AN EMPIRICAL ANALYSIS IN TURKISH SOFTWARE INDUSTRY (2008)Examining the impact of luxury brand's social media marketing on customer engagement: Using big data analytics and natural language processing (2019)Integrativität als Kern einer umfassenden Leistungslehre (1997)Kundennähe, Kundenzufriedenheit und Kundenbindung bei Dienstleistungsunternehmen (1998)Food-Related Lifestyle: A Segmentation Approach to European Food Consumers (2001)
this work references cited by second hop

References

  • 1996The Behavioral Consequences of Service Quality11,994 cited
  • 1987Developing Buyer-Seller Relationships9,139 cited
  • 1990Zero defections: quality comes to services.5,373 cited
  • 1994Putting the Service-Profit Chain to Work3,732 cited
  • 1995Customer Switching Behavior in Service Industries: An Exploratory Study2,903 cited
  • 1987Defensive Marketing Strategy by Customer Complaint Management: A Theoretical Analysis1,394 cited
  • 2010Manage Marketing by the Customer Equity Test749 cited
  • 2008Industrial Marketing Management613 cited
  • 1997Customer lifetime valuation to support marketing decision making487 cited
  • 1995Handwörterbuch des Marketing368 cited
  • 2010Enhancing Knowledge Development in Marketing333 cited
  • 1999Handbuch Kundenbindungsmanagement223 cited
  • 1999Regaining Service Customers177 cited
  • 1998Customer connections: new strategies for growth147 cited
  • 1997Analytical challenges in customer acquisition83 cited
  • 1995Applications for the lifetime value model in modern newspaper publishing80 cited

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Cited by

  • 2001CRM — Ein Überblick53 cited
  • 2009Kundenintegration im Dienstleistungsmanagement — Eine Einführung in die theoretischen und praktischen Problemstellungen33 cited
  • 2007Aufbau und Funktionalitäten von CRM-Systemen32 cited
  • 2008Data Mining im CRM22 cited
  • 2007Grundlagen und Phasen der Kundenbeziehung: Der Kundenbeziehungs-Lebenszyklus22 cited