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I like what I know: Is recognition a non-compensatory determiner of consumer choice?

16 references·16 citing·43 second hopsampled

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References

1980Feeling and thinking: Preferences need no inferences.8,070 cited
1999Simple Heuristics That Make Us Smart3,562 cited
1996Reasoning the fast and frugal way: Models of bounded rationality.3,503 cited
1989Exposure and affect: Overview and meta-analysis of research, 1968-1987.1,970 cited
2009Homo Heuristicus: Why Biased Minds Make Better Inferences1,799 cited
2002Models of ecological rationality: The recognition heuristic.1,352 cited
2001Association learning of likes and dislikes: A review of 25 years of research on human evaluative conditioning.1,181 cited
1990Effects of Brand Awareness on Choice for a Common, Repeat-Purchase Product962 cited
2006The priority heuristic: Making choices without trade-offs.745 cited
2000Brand Awareness Effects on Consumer Decision Making for a Common, Repeat Purchase Product: A Replication637 cited
1991Consideration set influences on consumer decision-making and choice: Issues, models, and suggestions572 cited
1964Influence of Beer Brand Identification on Taste Perception497 cited
2006On the psychology of the recognition heuristic: Retrieval primacy as a key determinant of its use.175 cited
2003More Is Not Always Better: The Benefits of Cognitive Limits169 cited

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2003

Bayesian strategy assessment in multi‐attribute decision making

164 cited

2003Not so fast! (and not so frugal!): rethinking the recognition heuristic154 cited

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2013Name Recognition and Candidate Support201 cited
2016Legislator Dissent as a Valence Signal76 cited
2011Herbert Simon’s spell on judgment and decision making29 cited
2022I’ve heard that brand before: the role of music recognition on consumer choice24 cited
2013What Does it Take to Get your Attention? The Influence of In-Store and Out-of-Store Factors on Visual Attention and Decision Making for Fast-Moving Consumer Goods15 cited
2014On the role of recognition in consumer choice: A model comparison14 cited
2011Branding and packaging design: Key insights on marketing milk to low-income markets in South Africa13 cited
2015Evidence for and against a simple interpretation of the less-is-more effect11 cited
2011Recognising the recognition heuristic for what it is (and what it’s not)11 cited
2016The Simple Life: New experimental tests of the recognition heuristic5 cited
2014Cue-recognition effects in the assessment of movie trailers3 cited
2013Essays on behavioral decision making0 cited
2015Probabilistic Recognition Heuristic0 cited
2012Simple heuristic or knowledge-based inference? Model comparison of binary choice inference0 cited
2013A Model for Three-Level Recognition Heuristic: Justification and Theory0 cited
2014Extending the Recognition Heuristic: A Three-State Model0 cited