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Identifying The Factors That Influence Retail Customer Loyalty And Capitalising Them

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References

1997Do Customer Loyalty Programs Really Work1,043 cited
2003Effects of Loyalty Programs on Value Perception, Program Loyalty, and Brand Loyalty742 cited
2008The influence of loyalty programme membership on customer purchase behaviour255 cited
2006The Ultimate Question: Driving Good Profits and True Growth231 cited
2006The Ultimate Question: Driving Good Profits and True Growth187 cited
2005Loyalty programs and a sense of community185 cited
2003Is your loyalty programme really building loyalty? Why increasing emotional attachment, not just repeat buying, is key to maximising programme success64 cited
2006CLV32 cited
2007The importance of rewards in the management of multisponsor loyalty programmes23 cited

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2022Linking customer experience, satisfaction, and loyalty to brand power and performance in international hotels13 cited

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