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Optimale Preissetzung auf verbundenen internationalen Märkten bei standardisierten und differenzierten Produkten
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Optimale Preissetzung auf verbundenen internationalen Märkten bei standardisierten und differenzierten Produkten (1997)Optimale Preissetzung auf verbundenen int…Do you really have a global strategy? (2017)Do you really have a global s…International Marketing and Export Management (1998)International Marketing and E…Internationales Preismanagement (1997)Internationales Preismanageme…Internationales Preismanagement : eine Analyse preispolitischer Handlungsalternativen im internationalen Marketing unter besonderer Berücksichtigung der Preisfindung bei Marktinterdependenzen (1997)Internationales Preismanageme…Preispolitik im internationalen Marketing und westeuropäische Integration (1994)Preispolitik im international…International Marketing Strategy (1991)International Marketing Strat…Global Marketing — Konzeption eines länderübergreifenden Marketing (1989)Global Marketing — Konzeption…Unraveling the mystique of export pricing (1988)Unraveling the mystique of ex…Pricing in marketing strategies of U.S.- and foreign-based companies (1987)Pricing in marketing strategi…Die Verarbeitung von Preisinformationen durch Konsumenten (1987)Die Verarbeitung von Preisinf…Profitable Pricing When Market Segments Overlap (1986)Profitable Pricing When Marke…Spatial Pricing in the United States, West Germany and Japan (1981)Spatial Pricing in the United…British export market selection and pricing (1981)British export market selecti…Optimierung und Simulation (1978)Optimierung und SimulationHandwörterbuch des Rechnungswesens (1978)Handwörterbuch des Rechnungsw…Spatial Price Policies Revisited (1976)Spatial Price Policies Revisi…Oligopoly and Technical Progress (1963)Spatial Competition and Spatial Price Discrimination (1981)Chapter 2 The location of production activities (1987)The Economics of Imperfect Competition. (1934)Monopoly and product quality (1978)Monopoly with Incomplete Information (1984)Incorporating Consumer Price Expectations in Diffusion Models (1989)Selection of Product Line Qualities and Prices to Signal Competitive Advantage (1994)Individual Marketing with Imperfect Targetability (2001)A Decision-Making Structure for Price Decisions (1973)Book Review: Forum Marketing Research: Methodological Foundations (1977)The European Multinationals (1977)Advances in international marketing (1992)Antecedents and actions of export pricing strategy (2002)Managing the influence of internal and external determinants on international industrial pricing strategies (2005)Theory of the Firm (1966)Industrial Market Structure and Economic Performance. (1971)Freedom of Entry and the Existence of Pure Profit (1978)Spatial Price Discrimination with Heterogeneous Products (1988)REGIONAL SPECIALIZATION, URBAN HIERARCHY, AND COMMUTING COSTS* (2006)Economics of Agglomeration (2013)A study in successful exporting (1971)A fundamental symmetry in international payment patterns (1973)Company Internationalisation: Active and Reactive Exporting (1981)ORGANIZATIONAL CHARACTERISTICS ASSOCIATED WITH EXPORT ACTIVITY (1984)The Impact of Export Strategy on Export Sales Performance (1985)The Export Development Process: An Integrative Review of Empirical Models (1996)Firm-Level Export Performance Assessment: Review, Evaluation, and Development (2000)Marketing strategy determinants of export performance: a meta-analysis (2002)Ertragsbildung und Ertragsverbundenheit im Spiegel der Zurechenbarkeit von Erlösen (1971)Gestaltungsprobleme einer zweckneutralen Grundrechnung (1982)Struktur und Entwicklung der Controllingforschung — Eine Zitations-und Kozitationsanalyse von Controllingbeiträgen in deutschsprachigen wissenschaftlichen Zeitschriften von 1970 bis 2003 (2006)The benefits of “Guanxi”: The value of relationships in developing the Chinese market (1995)A Strategic Approach to Internationalization: A Traditional versus a “Born-Global” Approach (2004)Antecedents of Egyptian Consumers' Green Purchase Intentions (2006)Dynamische Internationalisierungsstrategie (1994)Internationales Marketing (2001)Strategic Export Pricing: A Long and Winding Road (2001)Multinational Subsidiary Evolution: Capability and Charter Change in Foreign-Owned Subsidiary Companies (1998)A perspective on regional and global strategies of multinational enterprises (2004)A set-theoretic approach to organizational configurations (2007)
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References

  • 1998International Marketing and Export Management436 cited
  • 2017Do you really have a global strategy?324 cited
  • 1991International Marketing Strategy295 cited
  • 1978Handwörterbuch des Rechnungswesens203 cited
  • 1976Spatial Price Policies Revisited150 cited
  • 1981Spatial Pricing in the United States, West Germany and Japan127 cited
  • 1981British export market selection and pricing99 cited
  • 1986Profitable Pricing When Market Segments Overlap77 cited
  • 1989Global Marketing — Konzeption eines länderübergreifenden Marketing76 cited
  • 1987Pricing in marketing strategies of U.S.- and foreign-based companies71 cited
  • 1988Unraveling the mystique of export pricing63 cited
  • 1978Optimierung und Simulation34 cited
  • 1997Internationales Preismanagement25 cited
  • 1994Preispolitik im internationalen Marketing und westeuropäische Integration13 cited
  • 1997Internationales Preismanagement : eine Analyse preispolitischer Handlungsalternativen im internationalen Marketing unter besonderer Berücksichtigung der Preisfindung bei Marktinterdependenzen11 cited
  • 1987Die Verarbeitung von Preisinformationen durch Konsumenten

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