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Comportamento de procura por produtos: efeitos da quantidade de marcas
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Comportamento de procura por produtos: efeitos da quantidade de marcas (2006)Comportamento de procura por produtos: ef…The behavioral economics of consumer brand choice: patterns of reinforcement and utility maximization (2004)The behavioral economics of c…When More Is Less and Less Is More: The Role of Ideal Point Availability and Assortment in Consumer Choice (2003)When More Is Less and Less Is…Understanding brand performance measures: using Dirichlet benchmarks (2003)Understanding brand performan…Efficient retailer assortment: a consumer choice evaluation perspective (2003)Efficient retailer assortment…The Variety of an Assortment: An Extension to the Attribute-Based Approach (2002)The Variety of an Assortment:…Reducing Assortment: An Attribute-Based Approach (2001)Reducing Assortment: An Attri…Radical behaviorist interpretation: Generating and evaluating an account of consumer behavior (1998)Radical behaviorist interpret…Consumers’ Perceptions of the Assortment Offered in a Grocery Category: The Impact of Item Reduction (1998)Consumers’ Perceptions of the…Consumer Preference for a No‐Choice Option (1997)Consumer Preference for a No‐…Reasoning the fast and frugal way: Models of bounded rationality. 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References

  • 1984Choices, values, and frames.6,505 cited
  • 1996Reasoning the fast and frugal way: Models of bounded rationality.3,503 cited
  • 1969Attitudes versus Actions: The Relationship of Verbal and Overt Behavioral Responses to Attitude Objects2,151 cited
  • 1988Impact of Sales Promotions on When, What, and How Much to Buy1,052 cited
  • 1997Consumer Preference for a No‐Choice Option996 cited
  • 2003When More Is Less and Less Is More: The Role of Ideal Point Availability and Assortment in Consumer Choice673 cited
  • 1989Price-Induced Patterns of Competition666 cited
  • 1979Consumer Decision Making-Fact or Fiction?553 cited
  • 2003Understanding brand performance measures: using Dirichlet benchmarks435 cited
  • 1998Consumers’ Perceptions of the Assortment Offered in a Grocery Category: The Impact of Item Reduction426 cited
  • 2001Reducing Assortment: An Attribute-Based Approach394 cited
  • 2002The Variety of an Assortment: An Extension to the Attribute-Based Approach169 cited
  • 1998Radical behaviorist interpretation: Generating and evaluating an account of consumer behavior111 cited
  • 2004The behavioral economics of consumer brand choice: patterns of reinforcement and utility maximization105 cited
  • 1995

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Percentage discounts, initial price, and bargain hunting: A heuristic-systematic approach to price search behavior.
96 cited
  • 2003Efficient retailer assortment: a consumer choice evaluation perspective74 cited
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