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The Organization of Marketing: A Study of Decentralized, Devolved and Dispersed Marketing Activity*
16 references·3 citing·31 second hop
The Organization of Marketing: A Study of Decentralized, Devolved and Dispersed Marketing Activity* (2003)The Organization of Marketing: A Study of…Market Orientation and the Learning Organization (1995)Market Orientation and the Le…The Management of Innovation (1994)The Management of InnovationThe Capabilities of Market-Driven Organizations (1994)The Capabilities of Market-Dr…Market Orientation: Antecedents and Consequences (1993)Market Orientation: Anteceden…The fifth discipline, the art and practice of the learning organization (1991)The fifth discipline, the art…Case Study Research: Design and Methods (1991)Case Study Research: Design a…Zero defections: quality comes to services. (1990)Zero defections: quality come…The Effect of a Market Orientation on Business Profitability (1990)The Effect of a Market Orient…Building Theories from Case Study Research (1989)Building Theories from Case S…The Iron Caged Revisited : Institutional Isomorphism and Collective Rationality in Organizational Fields (1983)The Iron Caged Revisited : In…The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields (1983)The Iron Cage Revisited: Inst…Men and Women of the Corporation (1978)Men and Women of the Corporat…Marketing Research: Methodological Foundations (1977)Marketing Research: Methodolo…The Interpretation of Cultures (1974)The Interpretation of CulturesThe Discovery of Grounded Theory; Strategies for Qualitative Research (1968)The Discovery of Grounded The…Organization and Environment: Managing Differentiation and Integration. (1968)Organization and Environment:…Uncovering the influence of the international marketing function in international firms (2014)Uncovering the influence of t…Practitioner accounts and knowledge production (2013)Practitioner accounts and kno…The Importance of Organisational Structure for Collaboration between Sales and Marketing (2008)The Importance of Organisatio…Organizational Strategy, Structure, and Process (1978)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination (1998)Upper Echelons: The Organization as a Reflection of Its Top Managers (1984)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis (1993)THE ANTECEDENTS, CONSEQUENCES, AND MEDIATING ROLE OF ORGANIZATIONAL AMBIDEXTERITY. (2004)Exploratory Innovation, Exploitative Innovation, and Performance: Effects of Organizational Antecedents and Environmental Moderators (2006)Purposeful Sampling for Qualitative Data Collection and Analysis in Mixed Method Implementation Research (2013)Sample Size in Qualitative Interview Studies (2015)The Discovery of Grounded Theory (2017)Theory Building From Cases: Opportunities And Challenges (2007)Document Analysis as a Qualitative Research Method (2009)Qualitative Case Study Methodology: Study Design and Implementation for Novice Researchers (2015)The myopia of learning (1993)Psychological Safety and Learning Behavior in Work Teams (1999)Role congruity theory of prejudice toward female leaders. (2002)Architectural Innovation: The Reconfiguration of Existing Product Technologies and the Failure of Established Firms (1990)A PUBLIC MANAGEMENT FOR ALL SEASONS? (1991)Social Capital, Intellectual Capital, and the Organizational Advantage (1998)Joint ventures: Theoretical and empirical perspectives (1988)Knowledge flows within multinational corporations (2000)The Network Paradigm in Organizational Research: A Review and Typology (2003)Managing Legitimacy: Strategic and Institutional Approaches (1995)Toward a Theory of Stakeholder Identification and Salience: Defining the Principle of who and What Really Counts (1997)Corporate Social and Financial Performance: A Meta-Analysis (2003)Value creation in E‐business (2001)Knowing in Practice: Enacting a Collective Capability in Distributed Organizing (2002)Seeking Qualitative Rigor in Inductive Research (2012)Framing Processes and Social Movements: An Overview and Assessment (2000)
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References

  • 1991Case Study Research: Design and Methods39,535 cited
  • 1968The Discovery of Grounded Theory; Strategies for Qualitative Research39,440 cited
  • 1983The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields38,372 cited
  • 1991The fifth discipline, the art and practice of the learning organization20,050 cited
  • 1974The Interpretation of Cultures19,154 cited
  • 1989Building Theories from Case Study Research17,437 cited
  • 1983The Iron Caged Revisited : Institutional Isomorphism and Collective Rationality in Organizational Fields9,047 cited
  • 1990The Effect of a Market Orientation on Business Profitability7,973 cited
  • 1994The Management of Innovation7,253 cited
  • 1993Market Orientation: Antecedents and Consequences7,032 cited
  • 1994The Capabilities of Market-Driven Organizations6,532 cited
  • 1978Men and Women of the Corporation6,352 cited
  • 1990Zero defections: quality comes to services.5,373 cited
  • 1995Market Orientation and the Learning Organization4,379 cited
  • 1977Marketing Research: Methodological Foundations4,351 cited
  • 1968

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Organization and Environment: Managing Differentiation and Integration.
4,325 cited

Cited by

  • 2014Uncovering the influence of the international marketing function in international firms35 cited
  • 2013Practitioner accounts and knowledge production32 cited
  • 2008The Importance of Organisational Structure for Collaboration between Sales and Marketing20 cited