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On Elevating Strategic Design Research*
16 references·1 citing·48 second hop
On Elevating Strategic Design Research* (2011)On Elevating Strategic Design Research*Holistic Package Design and Consumer Brand Impressions (2008)Holistic Package Design and C…Delight by Design: The Role of Hedonic Versus Utilitarian Benefits (2008)Delight by Design: The Role o…Feature Fatigue: When Product Capabilities Become Too Much of a Good Thing (2005)Feature Fatigue: When Product…The Impact of Industrial Design Effectiveness on Corporate Financial Performance * (2004)The Impact of Industrial Desi…Firm resources and sustained competitive advantage (2004)Firm resources and sustained …Evolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…Marketing Strategy: An Assessment of the State of the Field and Outlook (1999)Marketing Strategy: An Assess…The Influence of Unity and Prototypicality on Aesthetic Responses to New Product Designs (1998)The Influence of Unity and Pr…Organizing for Radical Product Innovation: The Overlooked Role of Willingness to Cannibalize (1998)Organizing for Radical Produc…Organizing for Radical Product Innovation: The Overlooked Role of Willingness to Cannibalize (1998)Organizing for Radical Produc…Using Extremes to Design Products and Segment Markets (1995)Using Extremes to Design Prod…The Comparative Advantage Theory of Competition (1995)The Comparative Advantage The…Seeking the Ideal Form: Product Design and Consumer Response (1995)Seeking the Ideal Form: Produ…Firm Resources and Sustained Competitive Advantage (1991)Firm Resources and Sustained …Marketing's Interaction with Other Functional Units: A Conceptual Framework and Empirical Evidence (1987)Marketing's Interaction with …A General Approach to Product Design Optimization Via Conjoint Analysis (1981)A General Approach to Product…Effects of Luxury Perceptions on Purchase Intention of High-Tech Products (2021)Effects of Luxury Perceptions…An approach to environmental psychology (1974)Feeling and thinking: Preferences need no inferences. 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(2000)The Theory of Economic Development (2003)Dimensions of Consumer Expertise (1987)The Role of Involvement in Attention and Comprehension Processes (1988)Paradoxes of Technology: Consumer Cognizance, Emotions, and Coping Strategies (1998)When more is too much: Operationalizing technology overload and exploring its impact on knowledge worker productivity (2010)The Too-Much-of-a-Good-Thing Effect in Management (2011)Information and communication technology overload and social networking service fatigue: A stress perspective (2015)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Service-dominant logic: continuing the evolution (2007)Institutions and axioms: an extension and update of service-dominant logic (2015)Understanding Customer Experience Throughout the Customer Journey (2016)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Exciting red and competent blue: the importance of color in marketing (2011)Sensory marketing: the multi‐sensory brand‐experience concept (2011)New Product Design: Concept, Measurement, and Consequences (2015)Asset Stock Accumulation and Sustainability of Competitive Advantage (1989)
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References

  • 1991Firm Resources and Sustained Competitive Advantage48,209 cited
  • 2004Firm resources and sustained competitive advantage38,157 cited
  • 2003Evolving to a New Dominant Logic for Marketing14,777 cited
  • 1995The Comparative Advantage Theory of Competition2,727 cited
  • 1995Seeking the Ideal Form: Product Design and Consumer Response1,922 cited
  • 1998Organizing for Radical Product Innovation: The Overlooked Role of Willingness to Cannibalize1,269 cited
  • 2008Delight by Design: The Role of Hedonic Versus Utilitarian Benefits1,226 cited
  • 1987Marketing's Interaction with Other Functional Units: A Conceptual Framework and Empirical Evidence1,065 cited
  • 2005Feature Fatigue: When Product Capabilities Become Too Much of a Good Thing707 cited
  • 2008Holistic Package Design and Consumer Brand Impressions705 cited
  • 1998The Influence of Unity and Prototypicality on Aesthetic Responses to New Product Designs675 cited
  • 1998Organizing for Radical Product Innovation: The Overlooked Role of Willingness to Cannibalize544 cited
  • 1999Marketing Strategy: An Assessment of the State of the Field and Outlook427 cited
  • 1981A General Approach to Product Design Optimization Via Conjoint Analysis349 cited
  • 2004

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The Impact of Industrial Design Effectiveness on Corporate Financial Performance *
294 cited
  • 1995Using Extremes to Design Products and Segment Markets283 cited
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    • 2021Effects of Luxury Perceptions on Purchase Intention of High-Tech Products13 cited