References

• 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
• 1977The Making and Breaking of Affectional Bonds2,842 cited
• 1936Principles of Gestalt Psychology2,182 cited
• 2013Language, Memory, and Thought2,175 cited
• 1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?1,472 cited
• 2000The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs1,322 cited
• 1990An Investigation into the “Match-up” Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep1,309 cited
• 1990Attitude Structure and Function.1,301 cited
• 2006Human Brands: Investigating Antecedents to Consumers’ Strong Attachments to Celebrities1,144 cited
• 1966Curiosity and Exploration1,143 cited
• 1979Endorser Effectiveness by Product Type816 cited
• 1994Congruence between spokesperson and product type: A matchup hypothesis perspective752 cited
• 1990Celebrity spokesperson and brand congruence610 cited
• 1987Effects of Framing on Evaluation of Comparable and Noncomparable Alternatives by Expert and Novice Consumers522 cited
• 1981Loss: Sadness and Depression