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Exclusivity strategies in pricing and brand extension.
0 references·16 citing·52 second hopsampled
Exclusivity strategies in pricing and brand extension. (1995)Exclusivity strategies in pricing and bra…Making sense of heritage luxury brands: consumer perceptions across different age groups (2019)Making sense of heritage luxu…China watching: luxury consumption and its implications (2018)China watching: luxury consum…Evaluating the impact of early- and late-acquired phonemes on the luxury appeal of brand names (2017)Evaluating the impact of earl…Consumers’ luxury value perception in the Brazilian premium beer market (2016)Consumers’ luxury value perce…A Comparison of the Influence of Personal and Cultural Values on the Consumption of Luxury Goods across Arab Regions: Levant versus Gulf (2016)A Comparison of the Influence…Analysis of Psychological Factors That Influence Preference for Luxury Food and Car Brands Targeting Japanese People (2015)Analysis of Psychological Fac…Attitudes of young Indian consumers towards luxury brands (2014)Attitudes of young Indian con…Segmenting Consumers Based on Luxury Value Perceptions (2013)Segmenting Consumers Based on…Investigation of the effects of luxury brand perception and brand preference on purchase intention of luxury products (2013)Investigation of the effects …The Snop Effect in the Consumption of Luxury Goods (2012)The Snop Effect in the Consum…Luxury Longing and Counterfeit Complicity: A Consumer Typology based on the Perception of Luxury Value and Counterfeit Risk (2012)Luxury Longing and Counterfei…Consumption of luxury fashion brands: the motives of Generation Y consumers in China (2010)Consumption of luxury fashion…Consumers’ Motivations for Consumption of Foreign Products: An Empirical Test in the People’s Republic of China (2010)Consumers’ Motivations for Co…Consumers Purchase Intentions For Foreign Products: An Empirical Research Study In Istanbul, Turkey (2010)Consumers Purchase Intentions…Value‐based segmentation of luxury consumption behavior (2009)Value‐based segmentation of l…A Review and a Conceptual Framework of Prestige-Seeking Consumer Behavior (1999)A Review and a Conceptual Fra…Dimensions of Brand Personality (1997)Research Methods for Business Students (2003)Mail and internet surveys : the tailored design method (2007)A Study of the antecedents of purchase decision of luxury brands (2014)Segmenting Markets Along Multiple Dimensions of Luxury Value: The Case of India (2016)Psychological Reactance: A Theory of Freedom and Control (1981)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)The Theory of the Leisure Class (2009)THE RELATIONSHIPS BETWEEN CULTURAL VALUES AND CONSUMER MOTIVATIONS FOR PURCHASING LUXURY BRANDS (2016)The Impact of Value Perception on Luxury Brand Consumption (2023)Why do athletes consume luxury brands? 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  • 1999A Review and a Conceptual Framework of Prestige-Seeking Consumer Behavior1,148 cited
  • 2009Value‐based segmentation of luxury consumption behavior1,129 cited
  • 2010Consumers Purchase Intentions For Foreign Products: An Empirical Research Study In Istanbul, Turkey31 cited
  • 2019Making sense of heritage luxury brands: consumer perceptions across different age groups29 cited
  • 2012The Snop Effect in the Consumption of Luxury Goods29 cited
  • 2010Consumers’ Motivations for Consumption of Foreign Products: An Empirical Test in the People’s Republic of China29 cited
  • 2017Evaluating the impact of early- and late-acquired phonemes on the luxury appeal of brand names24 cited
  • 2018China watching: luxury consumption and its implications22 cited
  • 2010Consumption of luxury fashion brands: the motives of Generation Y consumers in China22 cited
  • 2016A Comparison of the Influence of Personal and Cultural Values on the Consumption of Luxury Goods across Arab Regions: Levant versus Gulf20 cited
  • 2013Segmenting Consumers Based on Luxury Value Perceptions20 cited
  • 2016Consumers’ luxury value perception in the Brazilian premium beer market20 cited
  • 2013Investigation of the effects of luxury brand perception and brand preference on purchase intention of luxury products17 cited

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  • 2015Analysis of Psychological Factors That Influence Preference for Luxury Food and Car Brands Targeting Japanese People9 cited
  • 2014Attitudes of young Indian consumers towards luxury brands7 cited
  • 2012Luxury Longing and Counterfeit Complicity: A Consumer Typology based on the Perception of Luxury Value and Counterfeit Risk7 cited