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"Redes sociales y marketing viral: repercusión e incidencia en la construcción de la agenda mediática"
4 references·1 citing·25 second hop
"Redes sociales y marketing viral: repercusión e incidencia en la construcción de la agenda mediática" (2011)"Redes sociales y marketing viral: reperc…Framing por proximidad como criterio de noticiabilidad: la curva de las ausencias (2009)Framing por proximidad como c…Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Marketing in Hypermedia Compu…Relationship Marketing and Distribution Channels: Exploring Fundamental Issues (1995)Relationship Marketing and Di…Interactive Marketing: Exploiting the Age of Addressability (1991)Interactive Marketing: Exploi…La gestión de las redes sociales en la comunicación política y su influencia en la prensa (2019)La gestión de las redes socia…The Agenda-Setting Function of Mass Media (1972)Deciding What's News: A Study of CBS Evening News, NBC Nightly News, Newsweek, and Time (1979)The Evolution of Agenda-Setting Research: Twenty-Five Years in the Marketplace of Ideas (1993)Nuevas vías para el estudio del framing periodístico. La noción de estrategia de encuadre (2010)Características de los periodistas online españoles: consolidación de una profesión en un contexto de crisis económica (2019)Debates electorales televisados: del antes al después (2019)Developing Buyer-Seller Relationships (1987)Determinants of Long-Term Orientation in Buyer-Seller Relationships (1994)The Commitment-Trust Theory of Relationship Marketing (1994)Understanding contemporary marketing: Development of a classification scheme (1997)Intraorganizational Determinants of Key Account Management Effectiveness (2003)Manufacturer governance of foreign distributor relationships: do relational norms enhance competitiveness in the export market? (2003)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Self-efficacy: Toward a unifying theory of behavioral change. (1977)The theory of planned behavior (1991)Internet Users' Information Privacy Concerns (IUIPC): The Construct, the Scale, and a Causal Model (2004)Consumer engagement in a virtual brand community: An exploratory analysis (2011)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)From TV to Twitter: How Ambient News Became Ambient Journalism (2010)The Platform Press: How Silicon Valley Reengineered Journalism (2017)Twitter y la comunicación política (2017)Social networks as a vehicle for happiness management in university governance (2021)Privacy versus willingness to disclose in e-commerce exchanges: The effect of risk awareness on the relative role of trust and control (2003)Prospects for Personalization on the Internet (2009)The role of interactivity in e-tailing: Creating value and increasing satisfaction (2009)
this work references cited by second hop

References

  • 1996Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations5,628 cited
  • 1991Interactive Marketing: Exploiting the Age of Addressability417 cited
  • 1995Relationship Marketing and Distribution Channels: Exploring Fundamental Issues318 cited
  • 2009Framing por proximidad como criterio de noticiabilidad: la curva de las ausencias25 cited

Cited by

  • 2019La gestión de las redes sociales en la comunicación política y su influencia en la prensa15 cited

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