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Cited by

• 1989Technology Diffusion: An Empirical Test of Competitive Effects685 cited
• 2001Dependence, Trust, and Relational Behavior on the Part of Foreign Subsidiary Marketing Operations: Implications for Managing Global Marketing Operations424 cited
• 2007Effect of Ethical Climate on Turnover Intention: Linking Attitudinal- and Stress Theory365 cited
• 2002Corporate Reputation361 cited
• 1997Towards a paradigm shift in marketing? An examination of current marketing practices348 cited
• 1999Marketer Acculturation: The Changer and the Changed309 cited
• 1990Assessing educational effectiveness: The focus group interview as a technique for data collection1303 cited
• 1997Understanding contemporary marketing: Development of a classification scheme293 cited
• 2000The Bottom Line Impact of Organizational Responses to Customer Complaints292 cited
• 2006Normative Perspectives for Ethical and Socially Responsible Marketing291 cited
• 1999Noticing Cultural Differences: Ad Meanings Created by Target and Non-Target Markets248 cited
• 2005Silent Voices241 cited
• 2005Green advertising effects on attitude and choice of advertising themes237 cited
• 1997Convention Site Selection Research